Overview of small shops
The main fitness equipment in this shop is digital fitness products. Customers can complete fitness and entertainment activities through digital fitness equipment, and the amount of exercise is no less than using fitness equipment.
? ? Product characteristics
1, small investment. Is the average purchase price of each set of digital fitness products nearly 50% cheaper than that of conventional fitness equipment? 80%;
2. Small size. The smallest digital fitness product is about the same size as a portable VCD, and the largest digital fitness product is about the same size as a bank ATM.
3. It's interesting. Can digital fitness products realize human-computer interaction? Confrontation? , with strong entertainment.
market prospect
Fitness has become an indispensable part of people's daily life. However, due to the large investment and fierce competition in traditional gymnasiums, many domestic investors began to look to digital gymnasiums with low investment and novel business model. In the digital gym, customers can achieve fitness through various virtual digital sports products (such as table tennis machine, tennis machine, boxing, etc.). Therefore, the project has a good investment space.
Investment conditions
The minimum investment is 654.38+10,000 yuan, including about 60,000 yuan for the purchase of fitness equipment and 40,000 yuan for the rent and working capital.
The shop covers an area of about 180 square meters and employs about 4 people.
benefit analysis
Small shops have two main advantages, on the one hand, fitness services, on the other hand, sales of digital fitness equipment. The charging standard of fitness service is about 15? 30 yuan/hour, the gross profit of digital fitness equipment sales is about 50%? 150%。 Investor 6 or so? The upfront investment can be recovered in 10 month. (The above investment benefit analysis refers to Guangzhou's investment conditions for local investors' reference only. )
Investment skills
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The main target customer group of this project is 18 years old? 35-year-old young people can choose to open stores in areas with a large number of potential customers, such as universities, office buildings and business districts.
successful case
There is a digital interactive gym in Tianhe District, Guangzhou. The owner, Miss Wang, started business in August 2008. Because of the small passenger flow in the early stage, Miss Wang decided to hold a competition to attract customers' attention. The content of the competition includes man-machine confrontation and everyone confrontation, and the winner can get a 7.5% discount card for the whole year for free. The venue of the competition is a large shopping mall with high local reputation. Therefore, digital fitness products are very novel and attract the competition of many young people. Soon Miss Wang's digital interactive gym became famous. Now she has nearly 1000 members and earns about 80,000 yuan a month.
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