At present, the biggest feature of the Internet is the rapid dissemination of information, which is of great help to marketing and publicity. It is with the development of mobile Internet that companies such as FACEBOOK, Google and Tencent have sprung up in the advertising sector, and the traditional advertising industry has gradually declined. Similarly, gyms must adapt to the development of the times and adopt a brand-new marketing and promotion model, otherwise they will repeat the mistakes of other traditional industries and eventually face elimination.
There are various ways of marketing through the Internet, and the effect of marketing through WeChat is good. Many clubs have developed hundreds of members in a short time through the online activities of WeChat applet customized by fitness assistants, and also collected a large number of effective potential customers through the way of binding mobile phones to WeChat. It is also a good marketing method to use the social fission function of WeChat to conduct community marketing, and various online activities can be carried out with the help of intelligent management system to attract users to the store. Friends circle is also an important way to spread information. Doing a good job in circle of friends marketing can also help gyms build and spread brands. Of course, how to send a circle of friends is also a subject: the setting of WeChat name, the use of avatar and the proportion of life and work information are all very particular.
Innovating the offline service process, stimulating the word-of-mouth communication of old customers and increasing the recommendation ratio is also a good open source way. For example, carry out fitness photos and praise activities.