Father's Day Marketing Plan 1
It is hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:
I. Activity time
June _ _ —— June _ _
Second, the purpose of the activity
1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. Increase the sales of E-meals and increase the business income of each store.
Third, the theme of the event:
Father's Day, family.
Fourth, the venue
__
Verb (abbreviation of verb) activity content
1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, each store added two tracks, Repay My Life and Father.
3. During the activity, there is a good gift for ordering a meal.
When the telephone order is over _ _ yuan, you will be given a set of _ _ playing cards for free, and an electronic set of cards for free when the telephone order is over _ _ yuan, and a VIP member's gold card will be given in time. All stores should register and keep financial records.
4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.
5. Guests who spend more than RMB _ _ per table during the activity can get a free family photo (10 inch plastic package). All stores should register and keep financial records.
6. The Planning Department sends a message of Father's Day blessing to customers by SMS platform: "My heart is on Father's Day, and the _ _ family warmly launches various Father's Day love packages. _ _ Catering wishes all dads in the world a happy holiday! "
Propaganda items of intransitive verbs
1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, and the content is "Father's Day, Family", which will be delivered to each store before June.
2. On _ _ June, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, saying, "My heart is on Father's Day, and I warmly launched a variety of Father's Day love packages. _ _ Catering wishes all dads in the world a happy holiday! "
Seven, matters needing attention
1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;
2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time.
Father's Day Marketing Plan 2
I. Background of the event
June _ _ is Father's Day, a festival dedicated to father, and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread _ _ culture, which is also the golden period of holiday shopping for students after the college entrance examination.
Second, the theme of the event
Kindness is as deep as the sea, and father's love is boundless
Third, the activity time
June _ _ —— June _ _
Four. moving target
1, men's goods hit the summer sales climax, driving the audience;
2. Create a Father's Day atmosphere and experience family marketing.
3. The sales of the whole store are guaranteed to increase by 20%
Verb (abbreviation of verb) activity content
Happy father's day, family price.
All the sales areas in the audience give customers who buy men's credit cards a certain profit.
1, noble father jewelry watch, yellow platinum is the lowest in the city, and men's jewelry and watches are ultra-low discount.
2, handsome dad cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.
3. Love my dad's women's shoes and flexibly carry out activities such as discounts, full reductions and gifts.
4. Summer new products recommend energetic dad sports products, outdoor functions, and ultra-low discounts on sports products and equipment for middle-aged and elderly people.
5. Fashion father leisure brand flexibly carries out activities such as discount, full reduction, buying and giving.
6, Shuxin Dad Dashang Electric holiday gift recommendation, small household appliances, mobile phones, digital goods and other gifts, modern household appliances make dad's life more comfortable, giving heavy gifts, more brand plus gifts, holiday special gifts, package purchase feedback gifts and so on.
7. Food from Healthy Dad Mansion, food from Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are very popular as holiday gifts.
Favorite father's day, shopping double gift
Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.
Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.
Bless the gold medal list, make an offer to students and emancipate their minds;
1, big price of trendy clothes: you can enjoy 0,5-1discount when shopping in various clothing industries with your student ID card, and you can also give brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.
2. 3c digital price of Dashang Electric Appliances: 3c digital products (mobile phones, computers, photos) should be launched at low prices in time, and brand gifts should be given when shopping.
Membership activities:
1. During the activity, you can apply for a _ _ Building membership card for free with a credit card for men's products or a student ID card, and give a member a gift when shopping in 200 yuan or above with the card.
2. When shopping in 300 yuan or above with men's shopping credit card or student ID card, give travel coupons to travel agencies.
Special events:
1, excellent essays or poems or stories of Father's Love are exhibited in the store.
Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.
2. Filial piety series story exhibition: several traditional filial piety stories in China were produced with pictures and texts, and displayed in front of the main gate or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.
Father's Day Marketing Plan III
I. Theme of the event
Father loves to sprinkle warmth, and sunshine enters thousands of households.
Second, the activity objectives
Through various promotions and public relations activities in New Century Plaza and Longhu Mall on Father's Day, the sales of Sunshine Supermarket will be increased, and consumers' trust and support will be enhanced. Through follow-up public relations activities, a good image of Sunshine Supermarket caring for people's lives and caring for the elderly will be established, and its popularity, reputation and harmony will be improved.
Third, comprehensive analysis.
1, company profile
Sunshine Department Store Group is the most powerful commercial enterprise in Handan. It has jurisdiction over 6 large shopping malls, 9 professional appliance stores, 2 1 supermarket chains, 1 storage and transportation companies and 3 district and county chain stores, with 1.5 million employees. It is a national top 500 service enterprises and a national top 100 chain enterprises. The enterprise has fixed assets of 600 million yuan and annual sales of nearly 3 billion yuan.
2. The corporate philosophy of Sunshine Group
(1) Take honesty as the foundation, and regard faith as gold.
(2) High quality and low price, providing customers with authentic products.
(3) Details are the basis of management, and management should start with small things.
(4) Diligence starts with me, and frugality starts with dribs and drabs.
(5) Everything is for the customer, and the customer is always right.
(6) Sincere, enthusiastic, civilized and fair, so that customers can feel the warmth of sunshine.
(7) Loyal to the enterprise, conscientious, sincere and United, and help each other in the same boat.
3. Market analysis
At present, there are two giants in Handan supermarket industry, namely Sunshine and Gourmet Forest, and Wal-Mart, which has been stationed in the past two years. Chain supermarkets such as Sunshine and Food Forest are widely distributed in urban areas and surrounding counties, while Wal-Mart seems to be weak as a new force. Sunshine and gourmet forest almost occupy the vast majority of Handan retail market. Generally speaking, in terms of market share, the two products are comparable, with high similarity and great competition.
4. Consumer analysis
Handan City is located at the southern tip of Hebei Province, bordering Shanxi, Shandong and Henan, with a population of 896. With a population of 40,000, there is a large population and great demand. In Handan, Sunshine Supermarket is well known by people, and its products are low, medium and high-grade, meeting the needs of all kinds of consumers. The brand effect is good, its products are deeply liked by consumers, and its potential consumers are consumers of all walks of life.
Four. Communication and communication scheme
1. Three days before Father's Day, Father's Day activities were published in Handan Evening News and Sunshine Business Information for publicity, and it was emphasized that 8% of the income during Father's Day activities will be donated to Sunshine Nursing Home in Hanshan District, and 2% will be used to buy fitness equipment and distributed to various parks and squares.
Distribute leaflets in crowded squares and busy streets three days before Father's Day.
Verb (abbreviation of verb) basic activity program
1. Take the best moment of my father with a camera and take part in the "Take a photo of my father" photo contest. As long as you send three 5-inch photos of your father to the public relations department of Sunshine Group before June, you will have a chance to participate in the competition. During the exhibition, all works will be exhibited in front of Longhu Mall before the new century, when you can see many statues of fathers in the world. Some of the winning works will also be published in Handan Evening News. Winners will receive certificates and exquisite gifts (foot bath, Tieguanyin tea, Henan opera records, massage hammer, etc. ).
2.20 During the period from June _ _ to June _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ And in each store hung a red banner of "honesty-oriented, believing is gold". Most men's clothes in shopping malls are sold at 50-20% discount, men's shoes are sold at 60% discount, and men's T-shirts in shopping malls are sold at 60-20% discount, including smoking sets, leather goods and shaving suits.
3. A cultural performance will be held at 9: 30 am-11in front of New Century and Longhu Mall, and a reporter from Handan TV Station will be invited to broadcast live.
At 7 o'clock in the evening of April and June, a large-scale interactive program "I Love Dad" was held in front of the New Century and Longhu Mall, during which the tacit understanding between parents and children was tested, such as asking father's birthday and shoe size. Gifts (foot bath, Tieguanyin tea, Henan opera records, massage hammer, etc. ) will give you better grades. After that, the results of the photo contest "Take a photo of Dad" were announced, and gifts and certificates were distributed.
5. On the second day after the event, a press conference was held in the conference hall on the second floor of Handan Hotel, inviting the deputy director of Handan Industrial and Commercial Bureau and the dean of Sunshine Nursing Home in Hanshan District. The income promised at the meeting was officially donated to relevant organizations.
Note: During the whole activity, the supermarket security personnel should maintain good order to avoid crowds and trampling!
Intransitive verb budget
10000 leaflets, 200 yuan; Media advertising fee for event promotion is 50,000 yuan (published three times in Handan Evening News 1/4); Press conference etiquette venue and other expenses of 30 thousand yuan; Artist cost 10000 yuan; The gift cost is 5000 yuan; The total is 95200 yuan.
Seven. Budget effect
The total cost of this activity is estimated to be between 90,000 yuan and 654.38+10,000 yuan. As long as the activities are properly arranged, the sales of Sunshine Supermarket will increase by 5 percentage points through the photo contest "Take a photo of Dad", the large-scale interactive program "I love Dad", various promotional activities and the later press conference, and its business philosophy and corporate culture will be deeply rooted in the hearts of the people. Establish a good public image in the public mind. "Filial piety is the first virtue", Sunshine Supermarket has deepened this traditional concept and improved the affinity of the organization. Turn more marginalized people into likable people and attract more consumers to shop in the sun. At the same time, let sunshine people pay attention to the role of publicity and media, so that they can benefit from future management.
Father's Day Marketing Plan 4
Father's Day is the third Sunday in June every year. It originated in the United States and became popular in China in recent years. Many hotels and restaurants take Father's Day as their business point to increase their turnover.
Please look at the following plan:
1. Time: Father's Day
Venue: Western restaurant on the first floor of the hotel.
Three. Goals and objectives of the activity:
For the sake of fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, Regal Kangbo Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.
Marketing target: families and men during Father's Day.
Verb (abbreviation of verb) theme: "Father loves mountains, and father loves also needs care."
Intransitive verbs promotion activities
◆ On Father's Day, men who consume western food will be given a nourishing stew (clear soup with Liaoshen) and a coupon for the experience of the fitness center.
Men over 70 enjoy a half-price discount on buffet.
◆ Dine for four people, and one person is free.
What gift for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!
Activity time: Father's Day
Lunch buffet11:30-13: 30 RMB 88 yuan per person.
Dinner buffet 18: 00-2 1: 00 RMB 98 yuan per person.
Venue: Hotel 1 Louxi Restaurant
7. Budget and advertising planning.
1, the TV broadcast is broadcasted in a rolling way, and 500 yuan is estimated.
Father's Day Marketing Plan 5
1. You will get a beautiful Father's Day gift when you shop at 18 yuan. (Fan or Blade)
2. Fathers born on _ _ June can enjoy a 60% discount on birthday cakes in mcgilley with valid certificates.
Bless my father (customers who buy men's products with membership cards can enjoy free gift packaging. )
Fourth, do you want to meet your gentle, passionate and drinking father? Come to the supermarket with dad! As long as you win the beer competition, you can get rich gifts and gymnastics: time: June _ _ _ _ (Saturday) and June _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ afternoon
Venue: Exchange Office of Mansion Store Details: A: Anyone who arrives in 38 yuan with a shopping receipt in our store that day can take part in the beer drinking competition.
Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of Bell Tower beer on the spot. Commodity preparation: water cups, men's underwear, Gillette series, alcohol, sleeping mats, pillows. The layout of the store is: Father's Day tags are hung at the exchange, and Father's Day tips are made in the store.
first part
1. Marketing Purpose Because Father's Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father's Day is only a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not do theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.
Second, the newsletter schedule
June _ _ to June _ _
Third, the promotion theme
1, play dad and return to youth; 2. Give Dad a warm Father's Day; 3, sincerely send your father, healthy gifts are more intimate.
Fourth, the promotion method
1) Commodity selection Choose men's goods and seasonal goods for promotion. The following commodities are for your reference: food: beer, drinks, tonics, health products, etc. Daily use: suits, shirts, ties, leather shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc. , alcohol and tobacco.
2) The commodity sale purchasing department negotiates with suppliers about the sale of related commodities:
1, making my father more chic: suits, shirts, ties, leather shoes, watches, mobile phones, razors, etc. are on sale; 2. Make my father healthier: beer, drinks, tonics, health products, sporting goods and other special sales; 3, make dad happier: some exquisite high-end gifts are on sale;
3) Commodity promotion, which requires the purchasing department to negotiate with suppliers, and strive for suppliers to discount and give gifts to related men's products, such as buying air conditioners to send towels, suits to send ties, cigarettes and alcohol to send lighters, and health care products to send small boxes of American ginseng; 4) The display of goods should be highlighted and emphasized by each chain branch according to the situation of shops and counters, so as to achieve the purpose of promotion and holiday sales.
the second part
"Proud Dad" Filial Piety Painting Competition
Activity time: June _ _-June _ _
Location: the finished painting is delivered to the service desk1f; The winning entries are displayed in the window on the west side of IY:
Father's Day is coming. In order to show my respect and gratitude to my father, draw the most distinctive side of my father with your drawings and send us a brief explanation on the back of the portrait. Such as "healthy dad", "happy dad" and "handsome dad". After the selection, we selected 50 winning works for display outside the store. Participants are under the age of 18 (including 18), and their painting styles are not limited. 6/_-6/__ is the collection period of works, 6/__ is the selection period of works, 6/_ _ is the exhibition period of winning works, and 6/_ _ is the on-site award.
First prize setting: gifts in 300 yuan 1 second prize; /kloc-gifts within 0/00 yuan 1 third prize; 2 gift commemorative prizes in 50 yuan; 46 exquisite gifts, third prize 1 copy. "Qiao Dad" Handbag Zongzi Competition Activity Time:
Venue: Outside the main entrance, next to the lady's house.
Registration method: _ _
Activity content:
Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 50 teams. Within the specified time, the party with the largest number and the most standard in jiaozi wins, and the contestants can take it away.
Award setting:
Champion: 1 Value 300 yuan Gift Runner-up: 2 Value 50 yuan Gift Runup: 3 Value 50 yuan Gift Participation Prize: 44 exquisite gifts, one quarter. Time of "Brave Dad" Dragon Boat Race in Dryland:
Venue: IY West Window
Activity content:
Hold a land dragon boat race. Dragon Boat Festival, since ancient times, there have been traditional customs such as dragon boat racing and eating zongzi. Do you want to try the fun of rowing dragon boats? Do you want to make the Dragon Boat Festival more meaningful this year? Then join our dry land dragon boat race quickly. The team consists of Master Kong Team 1, Audience Team 3 and Chunxi Road Sub-district Office Team 2. Each team can get five exquisite small gifts. Father-son Challenge Fun Competition Activity Time:
Venue: 1F main entrance
Activity content:
Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 30 teams. The competition is divided into: father and son jumping football relay, father and son karaoke duet (self-provided accompaniment), you guess-father and son tacit understanding test, true feelings transmission. First-hand participants should complete the above contents as required. The competition adopts a scoring system, and the winners, runners-up and runners-up are judged by parts.
Award setting:
Champion: 1 value 400 yuan gift runner-up: 1 value 200 yuan gift runner-up: value 100 yuan 2 gifts: 26 exquisite gifts.
Father's Day Marketing Plan 6
I. Theme
Highlight warmth and give priority to your sweetheart. It reflects the father's hardships and eventually leads to his sweetheart instead of focusing on hardships. There is no need to play discount cards or gift cards on Father's Day. We can make a fuss about corporate culture and create brand benefits for us better.
Second, the highlights
hug
There are far fewer hugs between children and fathers than mothers, so hugging fathers is a bright spot to remind us as children. Even fathers need their children's hugs more than our mothers. At the same time, under the financial crisis, today's father needs more hugs.
Third, advertising products.
_ Store banner, Jiading store electronic screen.
Fourth, the content
1, three rooms and one living room, I wish all the fathers who are suffering a happy holiday.
Give dad a big hug and wish him a happy Father's Day.
Poster: one for each of the three stores, not too big, the theme is warm and sweet. In content promotion, each table can be given a dessert, and father needs to comfort him with the sweetness from the heart.
Desserts can be selected: sweet soup, red bean paste, steamed buns, etc.
Verb (abbreviation of verb) scheme implementation
1. Posters, banners and electronic screens need to be displayed at least three days in advance.
2. All employees of the hotel start publicity three days in advance (welcome, table reservation, ordering, waiter serving, marketing manager, hotel leaders, etc.). ).
3. Let the guests 100% participate in our activities as much as possible.
4. Production Department 100% of the food is excellent, and the activities are tracked in the front hall.
Father's Day Marketing Plan VII
With the approach of Father's Day, in order to repay my father's kindness to us, the popular 4S store in Runtong, Texas, launched a Father's Day Thanksgiving parent-child activity with the theme of "Enjoy a happy time and have a happy weekend" on the occasion of Father's Day. On June, all customers who entered the store were given gifts, and customers who ordered and purchased all Dongfeng popular models on the same day could participate in the lucky draw. At that time, some special prices will be introduced and sold directly at the ex-factory price. Come and buy it!
This parent-child activity is divided into parent-child painting, parent-child ferrule and other interactive games. On the day of the event, there are more car purchase discounts and surprises waiting for you! It's best to act as soon as possible. Children's shoes with baby, take the baby to run crazy! This activity is only for preschool children aged 2-6.
Activity time:
June _ _ _
Location:
Dezhou Runtong Fengxing 4S Store (Guang Chuan Avenue Motor Vehicle Trading Market in Dezhou Economic Development Zone is in the north)
Activities:
Activity 1: During the activity, every customer who enters the store will get a small gift.
Activity 2: Children's toys are free! During the activity, all parents (with children) who come to the 4S shop to enjoy the car will be given a beautiful children's toy as long as they participate in parent-child activities!
Activity 3: Customers who participate in the test drive during the activity can get a test drive gift.
Activity 4: On June _ _, we will announce the heavy discount on the spot and give it to you as a surprise. Buying a car is more affordable!
Activity 5: On the day of the activity, you can participate in the live lottery and get a great value gift package.
Father's Day Marketing Plan 8
Activity type: real estate Father's Day activities
Theme: Pay tribute to the father of the world.
Purpose of the activity: With the arrival of Father's Day, we will provide colorful programs for the owners and building-watching guests, and create a festive atmosphere; Use activities to enhance the brand effect and reputation of the project, paving the way for the promotion of real estate; By showing the portrayal of waterfront life, deepen the audience's sense of identity with the project; Activity marketing, with the help of activity influence, drives real estate sales.
Highlights of activities: parent-child orienteering, fun interactive games on water, and interpretation of waterfront customs programs.
Activity composition: competition route division (depending on the needs of the venue), orienteering competition: double skipping, fun shooting, parent-child three-legged game, fun intelligence quiz, award; Water fun interactive games: water rambler, extravagant pole, Popeye, urban raiders; Seaside customs programs: fantasy sitcom, funny diving, water model, dynamic beautiful girl music combination; Inflatable cartoon parade interaction; Static display of father's back
Brief process: pre-publicity, welcome reception, competition route planning, layout, competition waiting, achievement record, award presentation, participation in water interactive games, appreciation of customs, performance and animation parade, interactive visit to father's back display.
Effect estimation: under a series of father-related theme activities, create a festive atmosphere, create a harmonious community atmosphere, enhance brand reputation, and promote real estate sales with the influence of activities.
Father's Day Marketing Plan IX
First, the theme: lifelong fatherly love, true feelings revealed.
Time: June _ _
Venue: _ _ Plaza Sales Office
Thinking: highlight the harmonious and warm atmosphere, and the activities are mainly interactive.
Second, the activity content:
(1) Preparation:
1. Contact a senior program host (preferably male) who can promote the atmosphere of live activities.
2, external tips (newspapers, DM pages, etc.). "All the top five merchants who signed contracts from June _ _ to June _ _, as well as those who signed contracts on June _ _ (Father's Day), can participate in the on-site activities on June _ _ and give a beautiful gift for free".
3. Make a shopping plaza with "_ _" printed on it to remind you that Father's Day is coming, please send your best wishes to your father! "Print the name of _ _ shopping plaza, contact information for investment promotion and recruitment below.
This kind of publicity is based on the emotional needs of consumers, and it can be said that the nuances see the truth. It is easy to arouse children's feelings for their father, and this kind of publicity is public welfare, and customers will not have any resistance at all. It has played a very good role in establishing an image of sensibility and responsibility for _ _.
4. Arrangement of gathering points: Set the stage, and set the heart-shaped pattern of 1m 1.5m in the center of the wall as the background of the event. On the left side of the pattern is "lifelong fatherly love", and on the right side of the pattern is "true feelings".
China men are not good at expressing their inner feelings because of their introverted nature, but that doesn't mean they don't need warmth. Flowers are not only a woman's patent, but also a man's desire.
5. Inform employees in advance to choose a radical song and prepare for impromptu performance on the day of the activity.
(2) Family photo of father and son (female) at the live event (the day of the event is June _ _, the specific time is to be determined): On the day of the event, if the child can clearly explain his father's birthday, he can give a photo of father and son (female) as a gift.
Signature message: write "a sentence I want to give my father most", which can be written by a customer to his father, on a big red cloth or paper. The activity triggered the emotional touch of inflammatory posters.
Participate in the game.
For example:
1, tacit understanding test: two people who signed a contract together cooperated, and one did a questionnaire to answer some favorite questions. The other one (without looking at the answer sheet) was asked by the live host. If the two people answer the same question, they can receive the corresponding small gifts or continue to participate in other activities.
2. Two-legged race, long-pole table tennis: people stand outside a meter line, and use two long poles to clamp table tennis from one basin to another, and how many prizes or other things are won.
The winners of the above games are all given a carnation, and other game contents can be considered again, with singers singing in the middle.
Father's day marketing plan x
I. Activity time
June _ _ _ _
Second, the theme of the event
Dress up your father in June.
III. Contents of activities
June gift to dress up my father _ _-colorful to win the grand prize
During the Father's Day activities, the goods will be 28% off the whole audience. Those who buy the goods at a discount and get a single ticket of 128 yuan or more can take part in the "Colorful Winning Prize, Drawing Father's Day Gifts for Father" activity with their computer receipts to present their fathers with exquisite Father's Day gifts.
Prize setting:
Grand Prize: Choose a dress.
First prize: giving away the designated goods.
Second prize: 20% off shopping.
Third prize: 30% discount on purchase.
Fourth prize: a star poster.
Activity details:
1. Put a long promotion table at the entrance and exit of the store checkout counter and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.
2. As long as the ping-pong balls that customers grab from the box twice in a row have the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.
Put "Don't forget to call my father today" and "When is my father's birthday?" Father's holiday is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below.
Remarks: Starting from the emotional needs of consumers, it is easy to cause children who work outside the home to miss their fathers, and this kind of publicity is of a public welfare nature, and customers will not have any resistance at all. It has played a very good role in establishing an image of sensibility and responsibility in the new century.
Make a beautiful message board in front of the store, use pink as the bottom plate, draw a picture about father in the upper right corner, write a poem about father in the lower left corner, put a paper crane big heart in the middle and a careful shape next to it, and carefully connect them.
All people can write blessings to their fathers on it. Just like a public welfare activity, it can increase popularity and people can give customers a good image.
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