Fireworks and firecrackers, which are indispensable in the taste of Chinese New Year, are back.
65438+ 10/7, Zhengzhou, Henan Province issued a notice to clarify the time and area where fireworks and firecrackers can be set off during the Spring Festival. Following the policies of Dongying in Shandong, Binzhou in Liaoning and Dalian, another city joined the group chat after changing the original "no release and no sale" to "no release and no sale".
On the whole, according to the new policies introduced in various places, citizens in some cities can set off fireworks and firecrackers at a limited time, place and variety this Spring Festival.
The roar of firecrackers, the old year has passed; The warm spring breeze ushered in the New Year, and people happily drank the newly brewed Tu Su wine. The policy of "limiting burning and releasing" not only brings the flavor of the year, but also contains full business opportunities. The market of traditional fireworks and firecrackers and new online celebrity fireworks has ushered in a new "spring".
In the Spring Festival of 2023, fireworks factories, shops, businesses and ordinary people were all "busy".
A customer bought "gatling" at one time.
Recently, Zhengzhou City, Henan Province made it clear that during the Spring Festival this year, citizens can set off fireworks and firecrackers at the specified time and place, and another big city has joined the "unchanged" group chat.
From the end of 2022, the fireworks and firecrackers policies in Binzhou, Shandong, Dongying, Liaoning and Dalian were changed from prohibition to restriction. Fireworks, which are indispensable in the traditional customs of the Spring Festival, are back.
Shishou City, Hubei Province also recently issued a policy of "no change in the limit" for setting off fireworks and firecrackers during the Spring Festival, and businesses selling fireworks and firecrackers began to flock to the firecracker factory.
Boss Liu, who runs a fireworks business in Shishou, told Times Weekly that it has been 8 or 9 years since the central city was banned from burning and releasing fireworks. He has not been exposed to the fireworks business for more than 8 years. After learning that "there is no change", he and his wife set off for Hunan to purchase goods at 6 am.
"When we first purchased the goods, it was really' grabbing the goods'. At that time, there were businesses that could set off fireworks and firecrackers in Shishou City and other urban areas. The firecracker factory was separated by various businesses just after unloading the goods, and some products were just' strolling' in the warehouse. This scene has not been seen for many years. "
Up to now, the retail sales of fireworks and firecrackers in Mr. Liu's family has been maintained at an average of 2,000-3,000 yuan per day, and the overall business can be said to have basically recovered before the ban on burning and releasing, even better than the business at that time. The best-selling categories include traditional fireworks, such as fairy-tale wands and explosions, which children will prefer, and fireworks of online celebrities and gatling.
"Especially in gatling this year, the first two shipments will be sold out in a few days. Recently, many people have come to ask, and they plan to enter another batch in these two days and sell it before the New Year's Eve. "
Boss Chen's customers are targeted, mainly young people, so she will pay more attention to the types of fireworks in online celebrities when purchasing.
So far, her most popular products are gatling, Surprise Moment, fairy wand and other products that are "popular" in short videos. "In the past, customers had to listen to the boss's description when buying fireworks. Now customers come to me for products with their own videos. "
Boss Chen also met a customer who bought all the gatling in his inventory at one time, together with other ornamental and hand-held fireworks, and directly credited 5000 yuan, returning 65438+ 0.4 of the original purchase cost.
However, Mr. Chen admits that due to the "no change" policy of fireworks and firecrackers and the increase in the number of returnees this year, there will be more shops selling fireworks, and it will be good to sell out the goods on hand. "At that time, it was good to make a pre-judgment when purchasing goods. The proportion of online celebrity products is slightly higher. When competing with other businesses, it will not fall behind too much and basically guarantee the return. "
Boss Tan, who has a smaller retail scale, told the Times reporter that her shop earns an average of several hundred yuan a day, and the customers who come to buy fireworks and firecrackers are all neighbors.
"There are adults and children come to me to buy. Children will prefer small fireworks such as fairy wand and sand cannon, while young people will prefer ornamental fireworks. The consumption of customers is basically 50-70 yuan, and the sales of all categories are similar. "
Although the business of Boss Tan's family has not returned to the state before the ban on burning and releasing, if there are enough people, she will set up a stall around the centralized discharge point, which will be safer and more formal and the business will be better.
The store began to sell fireworks. Source: Photos provided by respondents.
Fireworks are set off to celebrate the New Year.
The custom of setting off fireworks and firecrackers in the Spring Festival has been circulating for thousands of years.
For as long as Chen Shuo can remember, he will set off fireworks and firecrackers with his father every New Year's Eve. "My house is not firecrackers. I buy several hundred pieces of fireworks every year. I often go out with my father to set off fireworks after 10 and play until the early hours of the morning. My father lit firecrackers and got together. "
It's not just New Year's Eve. If mahjong is a "battlefield" for adults to visit relatives and friends, then fireworks are a must-have for Chen Shuo and his brothers and sisters. When firecrackers sounded, it was the New Year in China.
After the release of this year's "unchanged" policy, he is going to hoard some important relatives and friends during the Chinese New Year, and then experience a "taste of the year" eight years later.
In fact, fireworks have long been banned.
From 65438 to 0992, Guangzhou became the first city to implement the "No Burning Order" for the sake of storage safety, emission safety and environmental protection. In 20 15, the Ministry of Environmental Protection issued the Letter on Prohibiting and Restricting Fireworks and Firecrackers during the Spring Festival of 20 15, which prohibited and restricted the fireworks and firecrackers to be extended to the whole country.
Fireworks and firecrackers sold in the store Source: Photo courtesy of respondents
Boss Tan told reporters that it is a good thing to change "no burning and no letting go" to "no burning and no letting go". People used to think that there were noise, air pollution and safety problems, but now the production of fireworks and firecrackers will be more standardized. Limited discharge not only takes care of environmental problems and safety issues, but also takes into account everyone's demand for "annual taste".
"These three years are not easy for everyone, and we need something energetic to start the new year. Fireworks can be heard and watched. There are always some things that will pass with some rituals. This is a new beginning. "
Liu Jiang, who lives in Dongying, can see all kinds of businesses selling fireworks and firecrackers on the roadside as soon as he goes out. In fact, except for the Spring Festival in 2022, Liu Jiangjia basically buys 2-3 boxes of fireworks every year. "In our country, according to the custom, firecrackers need to be set off before New Year's Eve, at 0: 00 on New Year's Eve, on the morning of the first day of the lunar new year, and during the New Year's greetings. Fireworks tend to increase the festive atmosphere. "
Liu Jiang's fireworks are not only for himself, the village is not too big, and the neighbors are old acquaintances. Besides setting off fireworks with their families, people will meet beautiful and special people, and they will also invite friends to join in the fun. People with good relationships will even stagger the discharge time and enjoy it together.
In the following year, Liu Jiang experienced the death of his family, the bottleneck of his career and the breakup of his lover. He has many expectations for the coming Lunar New Year. "I still want to return to the state before the epidemic, not to talk about career, not to talk about love. At the very least, I will go out for a trip this year. "
In two days, Liu Jiang's friends will all come back from other places. This year, everyone's experience is different and their mood will be different. But during the Spring Festival, they can set off fireworks together again.