From the appearance of the first fitness club to the streets, you can see all kinds of creative health club billboards. Xi 'an's fitness industry has grown from scratch, from individual to scale, from featureless to accurate positioning. True Love, Wei Ming, Starfish, Maggie International Fitness Club and other well-known fitness centers in Xi 'an fitness market have laid a solid foundation for the current passionate Xi 'an fitness market.

There are shortcomings that need to be integrated and improved.

True Love Fitness Club and Megamind, representing Xi 'an fitness fashion brands, set their sights on the starfish of young white-collar workers, mainly focusing on the prestige of mature people ... While the national fitness campaign is actively carried out, in recent years, Xi's fitness venues are also developing in an unconventional way, and various fitness venues are constantly emerging. At present, there are more than 65,438+0,000 fitness centers in Xi.

Although Xi fitness market is in a period of rapid and steady growth, there are still many shortcomings.

Zhao Xiangting, director of Shaanxi Social Sports Management Center, pointed out that at present, An Fitness Center is still lower than coastal cities in terms of business structure, supporting facilities and quality of employees, and needs to be integrated and upgraded. In addition, the layout of fitness venues is not reasonable enough, and the proportion of high and medium-grade fitness venues is out of balance, and it is mainly concentrated in prosperous areas. This imbalance of regional development is also one of the shortcomings of Xi fitness market.

vast potential for future development

Through the "gathering of talents", experts and elites in the fitness industry jointly discussed how to make a national famous fitness brand in the local market and make the cake of the fitness industry bigger and bigger. Zhou Huaizhong, deputy editor-in-chief of Huashang Daily, expressed the hope that through this summit and a series of future activities, the public opinion orientation of national fitness can be formed in Xi 'an and even the whole province, leading the local fitness industry to a standardized and vigorous development path; Xi 'an's fitness market still has a very broad space. I believe that with the improvement of people's fitness concept, the increase of government funds and the gradual improvement of fitness facilities, more people who love life and pursue healthy life will enter the gym.