The red-flag car was not prepared for a young friend with red hair in advance.
A friend of mine said, "Red Flag, my grandfather will undoubtedly like it, but there is no doubt that I am the key." Hongqi brand bears the reputation that everyone is a minority, so it is basically calm in shape. Take the red flag H9, which is very popular recently, as an example. The reference element is either Palace Lantern or Tiananmen Square. It's really serious, but it's not in line with the hobbies of mass customers.
Now the demand in all markets is getting younger. Because the main force of buying a car is young people, youth, fitness and fashion trends are the current fashions, and red-flag cars can't touch young customers.
Red flag is not very professional.
China has formulated a strategic policy, stipulating that all automobile enterprises need to invest in China projects in the form of joint ventures, with the aim of enabling China automobile enterprises to acquire foreign technology. The technology of Hongqi was acquired by FAW from Toyota Motor and Mazda Motor, and only a handful of them were developed by FAW itself.
For example, the newly released wet dual clutch of Red Flag H9 is actually made of Borgwarner. All FAW Groups have world-class dealers such as Bosch, ZF, Borg Warner and Michelin Tire to serve them. In a sense, FAW only needs to build a car engine and then assemble all the parts.
The red flag is not easy to fall, and everyone will not work hard.
Almost all of them are my car companies, because for my car companies, goods are their foundation, and everyone in the company needs to be diligent. State-owned enterprises are different In state-owned enterprises, many people rely on the golden rice bowl and do things with the mentality of supporting the elderly. Why do so many people want to join state-owned enterprises? Do you want to serve your country? No, just for a better life.
As a brand with a special mission, Hongqi's way of existence does not conform to the economic laws. If employees of Hongqi _ Department don't be vigilant anytime and anywhere, most of them will suffer a big change, and the Hongqi brand will never be easily poured out.
Brand advantage exceeds product strength.
If the red flag is not a red flag, then today's red flag is nothing. Compared with other independent brands, Hongqi's greater competitive advantage is brand use value. China people really pay attention to brands when buying cars, but they also pay attention to commodities. At present, Hongqi has not got a memory point in product strength.
Only H9 can reflect the use value of Hongqi brand.
Red flag has a unique situation, which is actually equivalent to a luxury brand. I think it's a Volkswagen second-tier luxury brand like Lexus. Red flag H5, HS5, H7 and other equipment can not reflect the use value of the red flag. At present, only the red flag H9 shows the use value of the red flag, and only the red flag H9 is not affordable for ordinary people.
Generally speaking, why people don't recommend buying red flags is mostly because of the above reasons. However, at this stage, the overall pattern of the red flag is also very good. Even if the technology is not good, we actively carry out product research and development, and every new product release can give people unexpected surprises. As long as the red flag people don't forget the red flag brand and their own heavy responsibilities, then the red flag brand will surely get better and better.
Million car purchase subsidy