The development of the fitness and entertainment market in the 1990s had a far-reaching impact on the economy. From 1990 to 1992, the number of people participating in fitness activities increased by 6.2%, and this growth trend is expected to continue. According to authoritative estimates, entertainment activities can generate more than 350 billion income a year. Gyms have developed two sales strategies to ensure market penetration.

Short-term strategy

Direct mail is an economical and effective way of information transmission. Many clubs adopt this sales method, which has proved to be a successful method.

Institutions and units within 9 kilometers will adopt direct sales. In order to occupy the market as much as possible by the most economical means in the early stage of this new business, we will get in touch with some big companies directly. This will ensure that gyms sign their league contracts in time and meet their specific requirements.

When the promotion work is busy, hire temporary salesmen and undertake some promotion business after training.

Long-term strategy

When the gym has absorbed the first batch of members during the construction period, it is necessary to continue to advertise in local newspapers and send the press release letter of the gym to various associations, so as to establish the credibility of the gym and attract members through these organizations.

After the promotion, the official staff will be responsible, and the official salesman will run it sooner or later. Two temporary employees help to handle the phone calls, guide customers around the center and answer various questions.

The training of formal and temporary sales staff will be a continuous work. These trainings include: product knowledge, business hours, telephone conversation skills, understanding the membership contract and the rules and regulations of the gym. The training task will be the responsibility of the president.

Competitive marketing strategy

In order to expand membership and increase income, gyms will conduct promotional activities to attract members before opening, such as one-time membership fees. After paying the entrance fee and monthly membership fee, members are not allowed to participate in any league activities sponsored by the gym, and they can use the swimming pool, track and field, volleyball court and basketball court outside the league period.