REEBOK, whose Chinese name is "Reebok", is a fitness brand from the United States and is committed to becoming a first-class fitness brand in the eyes of fitness enthusiasts.
Headquartered in Canton, Massachusetts, the company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment of brands such as Reebok, Lockport, CCM, JOFA, KOHO and Greg Norman, and designs, sells and distributes footwear products of brands such as Polo Ralph Lauren.
One of the most classic advertising slogans in the past, "I am me", was Reebok advertising.
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Reebok's brand activities
Based on the long-term brand accumulation and deep understanding of fitness, Reebok launched a unique fitness slogan-"Refine to Me". Reebok Reebok's advertising blockbuster "Refine to Me" digs the concept of fitness to an unprecedented depth: fitness helps people to strengthen their bodies, temper their will, enhance communication, become better parents, children, citizens and become better themselves.
Deshun Wang, the coolest grandfather of Reebok brand spokesperson, Mabel Yuan, queen of vest line, and Leo, a new generation model, are a cross-age and cross-gender superstar group, which perfectly interprets the brand spirit of Reebok.
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