The profit models of gyms mainly include: fitness card (annual card)+personal education, value-added services (such as fitness nutrition consultation, personal tailor training plan, exclusive health guidance, etc.). ), reasonable pricing, cost control. In addition, brand awareness and attractiveness can be improved by offering discounts on social media, holding fitness competitions and inviting celebrities to speak for them.

Only by providing high-quality fitness experience and establishing a good brand image can we stand out in the highly competitive market and achieve sustained profitability.