1, degree of customization: Keep has advantages in personalized training plan. According to the user's fitness goals, physical condition and time schedule, provide customized training plans for users. This means that users can choose appropriate courses according to their own needs and abilities. In contrast, tough guy fitness is slightly insufficient in personalization.

2. User-friendliness and interactivity: Keep is excellent in user interface design. The interface is simple and clear, which is convenient for users to browse various training courses and plans. Keep also provides a community function where users can interact with other fitness enthusiasts, share experiences and inspire each other. This kind of interaction can increase users' sense of participation and motivation. In contrast, the activity and interaction of tough guy fitness in user groups are relatively low.