The external influence and information of the club depend on the relevant media, which is directly related to the survival and development of the club. Media can be roughly divided into: print media: mainly newspapers, magazines and related printed matter.

Electronic media: mainly TV, radio and Internet.

The influence of members: mainly the communication ability of club members.

Second, the main process of organizing members to visit the club: booking, guiding, discussing the significance of fitness, agreeing on the first training time and following up.

1. Dating: Greeting, setting the tone and paying attention to telephone conversation skills.

2. Guide: This is a very important part. Visitors' visit to the club will have a direct impact on whether they decide to join the club. In order to let people know more about the club, the front desk staff should take the initiative to guide the guests to visit the open area of the club, and pay attention to the following points during the visit:

①

Before the visit, guests should be asked to fill out a "guest basic information questionnaire". If the guest raises any objection, it should be explained to the guest that the purpose of filling in this form is to suggest and provide him (her) with more suitable services or training methods according to his (her) specific situation.

②

The tour should follow the pre-set route.

③

A tour guide should walk in front of the guests.

④

When stopping to introduce, the tour guide should stand in front of the guest's left and keep a proper distance to introduce the guest.

space

Hold out your left hand and indicate the target with one hand.

⑤

When you pass the door, you should open the door for the guests first, let them go first, and then follow.

⑥

Spend more time where guests are interested.

⑦

Don't panic, let alone look at your watch.

⑧

If the guest's shoes don't meet the requirements, please put on the shoe cover.

⑨

Guests are not allowed in without the manager's permission.

fitness center

Internal photography.

Attend the first visit and ask the sales staff to show the potential members preferential prices or promotional materials.

3. Discuss the significance of fitness and quote: actively and enthusiastically communicate with guests about fitness.

Give people

The benefits, actively guide the guests to think about the relationship between health investment and health, and clearly explain the clubs at the appropriate time.

Service Items

Price, and explain the ratio of price to value.

Step 4 make your first appointment

Exercise time

When accepting new members, we should take the initiative to understand the requirements of customers and agree on the first exercise time at the most suitable time for customers. It is worth noting that we should tell our customers the best exercise time in a responsible manner, and at the same time respect their schedules and wishes.

5. Sports follow-up: Get members in time or

Potential customers

Feedback information after the first exercise and analyze it. If there are problems in the process of fitness, answer them in an emergency and strengthen your belief in fitness. After the guests become members, they should still contact them and let them feel the club.

staff

It was their friends who asked them to integrate fitness into themselves.

in life

Let's go Third, the pre-sale promotion method: the club will get used to it in the early promotion.

Membership (of an association/society)

Effective promotion methods, summing up previous sales experience, and paying attention to "face-to-face" sales will achieve good results. The sales of booths are just in line with the characteristics of membership sales. Clubs usually choose places where people are concentrated and meet the consumption level of clubs, such as shopping malls, office buildings and apartments. , and face-to-face sales.

1. Exhibition content: Print club advertising pictures, send text materials, and sell club membership on the spot.

2. Packaging: exhibition boards, Yi Labao, tables and chairs, printed materials, etc. besides the club image. Sales staff must undergo strict training, dressing the, who knows the situation of the club very well. The overall effect should fully reflect the club's high quality and distinctive image characteristics.

3. Venue selection: There will still be strong geographical restrictions in the early stage of the club, so we will often inspect the surrounding areas.

community

Office buildings and shopping malls have the following exhibition and publicity places.