Xtep Group announced that actress Dilraba has become Xtep brand spokesperson. At the same time, Xtep puts forward a brand-new concept of "X new youth" which is suitable for Z generation to understand on the basis of the original "new youth". Xtep said that Dilraba, as one of the hottest young actors in the new generation, has a positive guiding role for young fans. In the field of fashion, Dilraba has always maintained a good reputation and has the fashion expressive force to control various styles. "No matter from the spiritual voice of the younger generation, or the changeable and fashionable image assets, to the excellent industry reputation and commercial value, Dilraba has become a suitable choice for Xtep brand spokesperson."
The "X" in the "X New Youth" mentioned in this special step comes from the "X" in this special step. Xtep Xtep brand was founded on 200 1. As early as the brand was founded, "X" represented the brand spirit of rebellion, pursuit of individuality, perseverance and not going with the flow. Xtep said, "It can be said that X is Xtep's brand gene, which witnessed Xtep's development from the differentiated positioning of sports fashion to today's brand power. Xtep also hopes that the brand spirit of X will continue to be related to it in the future.
It is worth noting that Xtep Group also stated that "the brand-new women's clothing category' semi-sugar series' unveiled with the brand spokesperson is also a new attempt of Xtep in the field of sports fashion." In recent years, with the rise of women's sportswear consumption, many enterprises in the industry are also laying out women's sports brands. For women's sportswear, on the one hand, a number of new brands have emerged; On the other hand, many giants in the field of sportswear are also actively deploying. Reba officially announced the "semi-sugar series" as "carrying goods", which belongs to the capsule series under Xtep women's wear category, and it is also the first time Xtep has produced a quick reverse series. Xtep revealed that the semi-sugar series is also a test of Xtep's digital transformation in consumer insight.
Victoria's Secret is stationed in JD.COM to welcome Chinese Valentine's Day's exclusive launch of new technology products.
A few days ago, Victoria's Secret officially settled in JD.COM, and the official flagship store of the brand was grandly opened, bringing JD.COM's first new technology comfort bra, as well as Victoria's Secret series, pink series, T-shirt letter shoulder strap series, high-value star bra and other fine products online, bringing more big-name fashion underwear choices to urban women. At the same time, there is a 7-up gift box specially prepared for users who love JD.COM. Whether it is a gift or a gift, it is a choice to show fashion and exquisite taste.
The official flagship store in Victoria, JD.COM was grandly opened, bringing together more than 0/000 products of this brand, covering bra, underwear, casual pajamas, perfume, body care series and other categories, bringing a refreshing sexy experience. The arrival of Victoria's Secret not only further expanded the big-name clothing camp in JD.COM, but also provided more comfortable and fashionable choices for women with different styles.
Li Ning's revenue rose by 65% in the first half of 20021year, which helped China Olympic athletes to return to China with honor.
A few days ago, Li Ning released the interim results of Group 202 1. According to the data, during the reporting period, the main operating indicators of Li Ning Company were significantly optimized, the revenue increased substantially, and the profitability was further improved. During the period, the Group's revenue reached RMB10197 million yuan, a substantial increase of 65.0% compared with the same period in 2020. Mao Lijiao's RMB 3.057 billion in the same period in 2020 increased by 86.4% to RMB 5.699 billion, and the overall gross profit margin of the Group was 55.9%, up 6.4% from last year.
At the just-concluded Tokyo Olympic Games, Li Ning returned home with China Shooting Team, China Diving Team and China Table Tennis Team, and won 15 gold, 9 silver and 6 bronze. The financial report shows that Li Ning focuses on the five core categories of basketball, running, fitness, badminton and sports life, focusing on sports science research, continuing to develop and upgrade product technology platforms, and strengthening brand sports genes; Combine China culture and trend elements, and convey brand attitude with unique design concept.
Tiffany's limited-time boutique appeared in the magic capital in Qixi season
On the occasion of the annual Chinese Valentine's Day, Tiffany &; Co. Tiffany and Atlas X series limited-time boutique landed in hang lung plaza. Inspired by the new Atlas X series, it creates an extraordinary time-limited experience space and presents a brand-new modern design in the extraordinary visual experience.
Tiffany Atlas X series time-limited boutique combines the avant-garde design concept of Atlas X series to create a modern experience space. The collision between Tiffany blue and rose gold gives people a brand-new visual impact; Eye-catching video shows always present the modern style of Atlas X series, conveying a positive attitude of grasping every minute. Tiffany's unique thinking about time is also reflected in every detail of limited-time boutique. The original Atlas X limited-time boutique, with Roman numerals as the outline, creates a vertical mirror column and outlines a clock plate to remind people to cherish important things and live up to every inch of time.
Atlas X series continues the style of Atlas series and the classic Roman digital pattern design, reinterprets the classic works with avant-garde elements, presenting a unique style intertwined with meaning and modernity; Enlarge the outline design of fashion facade with exquisite proportion to show bold and eye-catching modeling beauty; The iconic Roman numerals, carved with dazzling metal ingenuity or embellished with bright diamonds, condense the bright mark of life between light and shadow refraction and bloom elegant and charming charm.
Hunt, a century-old British brand, promotes Peggy Piggy's joint series to help children in the new school year.
Hunter, a century-old British brand, has announced that it will once again cooperate with Piggy Page to release a limited edition series to help the new school year with a new image. In 20 19, EntertainmentOne, the copyright owner of Piggy Page, cooperated with Hunter for the first time, and launched a joint-name model, which created "Hunter &; PeppaPig series, including a variety of limited edition children's shoes and accessories, has been well received.
After the great success of the first cross-border cooperation, Hunt and Piggy Page continued to jointly launch the 202 1 joint series to convey their love for nature and adventure and a happy atmosphere. This joint series Hunter X Piggy Peggy released two products in China * * *: Hunter X Piggy Peggy combined with children's rain boots and children's backpacks. Each product incorporates Piggy Peggy's exclusive camouflage pattern, which shows Peggy's innocence and splash ink. The printed pattern shows Peggy in the rain. In the photo, Peggy is wearing rain boots, a raincoat and a hunter umbrella.
Stella mccartney released 202 1 autumn series concept blockbuster 2.0.
Stella mccartney, a British high-end lifestyle brand, released the autumn concept blockbuster 2.0 in the Asia-Pacific region on 20021,which continued the joyful atmosphere of "J for Joy" in the stella mccartney Declaration from A to Z, extended the vision of animal protection and conveyed the beautiful vision of "being friends" between humans and animals from the dual perspectives of human cognition of animals and animals looking back at human beings.
Every year, more than 6,543.80 billion animals are killed by the fashion industry in the world. Free fur used in stella mccartney helps to prevent 60,000 animals from losing their lives. Adhering to the brand concept of "advocating zero killing in fashion", the brand has never used animal leather, feathers, fur or other rare animal leather since its establishment. It also calls on all countries to ban fur farming, and emphasizes that this trade will do harm to human and animal life during COVID-19 (coronavirus pneumonia-19).
Sudi Fashion Release 202 1 Dunhuang Series Release Show "Together in Autumn and Winter"
A few days ago, Fashion 202 1 autumn and winter Dunhuang series released the big show "Harmony", which was held in Shanghai Bund International E-sports Cultural Center. The brand can be traced back to Dunhuang, the starting point of the integration of eastern and western civilizations. There, the splendid light of ancient Indian civilization, Persian civilization and Greek civilization was blended, forming an indisputable aesthetic treasure. Extract magnificent colors from the Mogao Grottoes in Dunhuang, and explore, interpret and integrate the traditional culture of China with imaginative modern brushwork. The application of heavy techniques such as embroidery and beading, combined with the color matching and arrangement of images such as wild goose holding flowers, nine-color deer, bergamot, three rabbits and shuttlecock in Dunhuang murals, has made T-shirts, sweaters and other iconic styles suitable for daily life scenes look brand-new, presenting a more unique, young and contemporary aesthetic experience for consumers of all generations, and leading the younger generation to experience the new charm of China traditional culture.
Harmony means to integrate diverse and inclusive cultures and absorb all creation at the same time. The Dunhuang painting Cave 322, painted by artist Yue Minjun in contemporary brushwork, is isomorphic with the conference site, and aesthetic communication and creative interaction are constructed through time and space. In the climax and curtain call of the press conference, with the world-renowned symphony Ode to Compassion in Dunhuang, which was composed by composer and conductor Tan Dun for six years, fashion and art, depth and vitality, inheritance and future reached a harmonious unity. This is also a meeting of body, mind and spirit, and love and "combination" jumped out of the program. "Love creates love creates everything" makes people transcend the limitations of reality and get close to the other side of happiness.
SK-II cooperated with JD.COM to launch the first online virtual city.
As of the fourth quarter of fiscal year 20021,P&G Group (P&; G)' s beauty department sales have maintained organic growth for 23 consecutive quarters, among which SK-II has become a key brand to boost growth. Focusing on high-end skin care for more than 40 years, SK-II has always maintained an enterprising attitude and a flexible figure, actively responding to changing consumer preferences and expectations for continuous brand improvement.
It is worth noting that this SK-II city is "hidden" on the second floor of JD.COM, which is a part of the specialty Z. Consumers need to pull down the homepage of JD.COM APP at a specified time to find it. This link setting can stimulate consumers' exploration and make the whole shopping experience more "mysterious". "Special offer Z" is a brand-new marketing IP developed by JD.COM, which aims to create a novel and interesting shopping experience in cooperation with brands and become an interactive field between brands and consumers, especially consumers of generation Z. ..
In addition to online channels, SK-II also launched the brand's first "social retail" pop-up store in Haitang Bay Duty Free Shopping Center in Hainan, China in May this year, integrating ar interactive and gamification shopping mode, and combining social media with retail to provide consumers with a refreshing retail shopping experience.
LV mobile game has become the most downloaded casual game APP in Apple Store.
To commemorate the 200th birthday of founder Louis Vuitton, louis vuitton, the world's largest luxury brand, recently created a mobile game called "The Game of louis vuitton", which mainly tells the adventures of vivienne: the game controller will go to six dynamic places around the world to collect 200 candles, and each candle reveals the wonderful story of Mr. louis vuitton, his family and their family. The game was only available in the Apple App Store, and became the most downloaded casual game app one day after its release.
The protagonist of this game is Louis Vuitton's classic doll Vivienne. In reality, the price is about 1.73 million yuan. Divided into plot mode and timing mode, the picture is exquisite. In the game, players need Vivian to go through Paris, Tokyo, Beijing, London and new york to collect candles. Each candle can get a postcard with a story about Louis Vuitton written on it.
The first large-scale art and technology experience exhibition in Asia-Digital Art Expo will be unveiled soon.
The first large-scale art and technology experience exhibition in Asia, Digital Art Expo Asia Edition 202 1 will be held in Hong Kong from September 30th to June 10 this year. 1 1 day experience exhibition will display top digital artists from local and overseas, as well as internationally renowned contemporary art and NFT collections.
As the first large-scale local entity and online art exhibition focusing on new media art, NFT encryption art and immersion art in China, the first Digital Art Expo Asia 202 1 will show the hottest new media art in the international art market to the global audience with advanced technologies such as blockchain, virtual reality and 3D projection mapping.
Wu Chang, co-director of Digital Art Expo, said: "In recent years, there have been many discussions about art technology, mainly focusing on how the rise of art technology will change the art world, especially in art appreciation, art curation and art trading. Under this new normal, we hope that the emergence of the Asian version of Digital Art Expo 202 1 can provide an information platform for the market, so that creators, collectors and even the public can come together to explore the future plasticity of digital art and NFT art. "