The first is to "choose" the innovative competition system. The farmers' sports basketball match will be deeply integrated with the national traditional festivals, and the local village-level people will hold the village-level basketball match by spontaneous concentration, voluntary registration and free tickets. 16 counties (cities) conducted preliminary competitions step by step through village (community) mixed competition system, township (town) round robin system and county (city) single elimination system, and finally divided the county (city) champions into four groups for cross-ranking until the champion was decided. Since the activity was launched, 875 villages (communities) in Qiandongnan 16 counties (cities) and 178 townships (towns) have organized more than 6,400 athletes and formed more than 240 teams, and held 1222 basketball preliminaries in beautiful countryside.
The second is to combine the characteristic "award". The "beautiful countryside" Basketball League will be built into a mass sports brand event with diversified development, such as "sports events+traditional culture+agricultural special products+rural tourism+national fitness", and the supporting activities and prizes in line with local culture will be carefully planned. Huangping county Yellow Cattle, Xiangyang in Rongjiang County, Zhu Xiang in congjiang county, Watermelon in Rongjiang County and other agricultural special products with regional symbols will be used as competition prizes to show the local flavor and authentic characteristics of rural basketball games in a diversified way. During the break of the competition, Miao Lusheng Dance, Golden Rooster Dance, Anti-wood Drum Dance and Square Fitness Dance were performed, which made the basketball match deeply integrated with national characteristics.
The third is to "announce" multiple measures. Taking "interactive live broadcast between network and TV" as the starting point, the whole story was reported by using new media such as Tik Tok platform, short videos, online topics and graphic reports. Gztv, People's Daily Online, Moving and Quiet, Eye of the Sky, People's Concern and other domestic and foreign media broadcast live on Tik Tok, Aauto Quicker, Weibo, Video Number and other major network platforms. The live broadcast lasted more than 60 hours, and the whole network watched more than 800 million people. At the same time, CCTV News 1+ 1, Focus Interview, Xinhua News Agency, People's Daily, Tencent, China Sports Daily and other national media carried out several rounds of reports.
The fourth is the "promotion" of production integration. Start the linkage of "sports+agriculture+culture+leisure+vacation" to create a healthy lifestyle of sports in the four seasons. Through the lever of "country basketball", we will incite the "big cake" of the integration of primary, secondary and tertiary industries, promote the integration and development of basketball events with traditional national festivals, rural tourism, public welfare activities and rural agricultural products sales, and boost rural revitalization. The "Eating New Festival" basketball match received 400,000 tourists in 8 days, and the "beautiful countryside" basketball league final received 40,000 tourists10.2 million in 4 days, which directly boosted the consumption of catering and other industries in Daban Township, Taijiang County by more than 40 million yuan.