1, sports consumption is on fire
The Asian Games in Hangzhou promoted the upsurge of sports consumption and injected new impetus into the development of sports industry. In China, the Hangzhou Asian Games also promoted the national fitness craze, which brought the vigorous sales of sports products in China. According to statistics, during the Mid-Autumn Festival and National Day holidays, more than 6,000 special fitness activities were held nationwide, with more than 3.3 million people directly involved.
In addition, after the Asian Games in Hangzhou, the gymnasium will be mainly used to hold large-scale activities, the swimming pool will be mainly engaged in professional swimming and diving events, swimming opening and training, and the comprehensive training hall will be opened daily to train basketball, badminton and table tennis.
In addition, the Asian Games also provided Hangzhou with an opportunity to connect with international organizations. During the Asian Games, the World Badminton Federation, the International Canoeing Federation and the International Hockey Federation signed memorandums of cooperation with Hangzhou respectively. From February 65438 this year to the next few years, many competitions have been arranged, and the landing of these competitions will let more people participate.
2. Small and micro enterprises are on fire.
Private economy is a new force to promote China's modernization. Zhejiang private enterprises can be seen everywhere in Hangzhou Asian Games. According to media reports, among the 176 sponsors of the Hangzhou Asian Games, there are 108 from Zhejiang, and countless private enterprises directly or indirectly participate in it.
Not only large enterprises, but also a large number of small and micro enterprises shared the economic dividend of the Asian Games. Nearly 60% of the suppliers of Hangzhou Asian Games are small and micro businesses, which come from all walks of life and occupy the head position in related fields. In Zhejiang Province, more than a quarter of small and micro enterprises said that they had obtained more orders through the Asian Games, especially for local companies in Hangzhou.
In Hangzhou subway cars, competition venues and city streets, local citizens can often be seen wearing Asian Games badges or using them as backpacks. There are also many Asian Games badge "talents" among Asian Games staff and even athletes. About 80% of these badges come from Jinxiang Badge Factory in Wenzhou City, Zhejiang Province. With the help of the east wind of Hangzhou Asian Games, the daily output of the company's badge factory is around 30,000 to 50,000.
The manufacturer that provides competitive dragon boats for the Dragon Boat Race of Hangzhou Asian Games comes from Fuyang District, Hangzhou City, Zhejiang Province. The company donated 26 dragon boat races for this Asian Games, and each dragon boat has 15 patented technologies, which makes the dragon boat complete in pattern, smooth in appearance, light in weight, good in buoyancy and lower in friction coefficient, which is conducive to improving speed.
3. The fire of urban tourism.
During the Mid-Autumn Festival and National Day holiday this year, Hangzhou has become the top three domestic tourist destinations, and the overall tourist orders during the Asian Games increased by 279% year-on-year. According to the data released by Hangzhou Culture, Radio, Film and Television Tourism Bureau, as of June 6th 16, the scenic spots in Hangzhou received a total of13,008,700 tourists (daily average 162.6 1000), which was 34.37% higher than that of the National Day holiday in 2022.
Driven by the Asian Games, the "champion's money" brought by Zheng, who won the women's singles tennis championship, and the "fish of Fuchunjiang River" recommended by Zou, the first gold medalist and rower after 00, have also become new hot items.
In addition to Hangzhou, Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua, the co-host cities of this Asian Games, also attracted sports fans from all over the country. According to Qunar. com's big data, during the Asian Games, the advance bookings of hotels in Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua all increased by more than five times compared with the same period of 20 19, with Shaoxing having the highest growth rate of 7.2 times, followed by Wenzhou with a growth rate of 6.4 times.
Theme slogan
20 19 12 15 released the theme slogan of Hangzhou Asian Games on the countdown day of the 19 th Asian Games in 2022, with Chinese as "Harmony with Heart, @ Future" and English as "Harmony with Heart, Love the Future".
The biggest highlight of the theme slogan of Hangzhou Asian Games is the Internet symbol "@", which not only represents the Internet of Everything, but also conforms to the characteristics of Hangzhou Internet city.
On September 22nd, 2020, the slogan collection activity for volunteers of Hangzhou Asian Games was officially launched, which will mobilize all sectors of society to actively participate in the slogan collection through publicity, promote the volunteer spirit of "dedication, friendship, mutual assistance and progress" in the whole society, and call on volunteers to participate in the event service and city service with more enthusiasm and better state.
The solicitation of volunteer slogans will be conducted in the form of online and offline synchronization, and the solicitation period is about five weeks. Applicants can choose online submission, email submission and on-site submission to participate in the solicitation. Specific submission channels, relevant requirements, required materials, etc. It will be published on official website, the Organizing Committee of the Hangzhou Asian Games, and the official WeChat official account.