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How to be a good manager of fitness industry
In recent years, large and small fitness clubs have sprung up all over China. Among them, there are franchisees, expansions, direct investment, chain stores and career changes. Everyone seems to have the same goal-to embark on the "Olympic Games" and the trend that modern people lack "health" and make money!

However, silence and depression are often hidden behind the prosperity, and fitness clubs are no exception. Many investors show obvious lack of stamina soon after they set up clubs, and the typical one is of course the lack of talents. So bosses tried their best to search for outstanding talents through various channels, but it backfired. Talents who are heavily hired are often not worthy of the name and can't stay. The performance and operation of the club have also declined because of the constant change of managers.

Bosses have a headache because of talent.

The ancients said: "Respect its position, show its name, value its wealth, and observe its use, then people of insight in the world will be full of enthusiasm!" In a modern interpretation, it probably means: "To hire a person, you should give him enough rights and status, determine his birthright, and pay him a high salary. Then, after a period of investigation and trial, you can really hire him in the enterprise and let the capable people see that your enterprise will help you later." The topic of "respect for position, fame and heavy salary" is easy to understand, but when it comes to how to "examine" the talents to be hired, the problem comes out. Many investment bosses in the fitness industry are often at a loss as to how to inspect the managers they employ. Here, the author regards China's traditional military classic "The Art of War" as a "headache" for fitness industry managers. !

Sun Tzu said, "To be a general, you should be wise, trustworthy, benevolent, brave and strict."

How should the fitness industry understand?

Leaders, club managers, managers below the boss and above everyone, may be store managers, managers, supervisors and directors. In short, he is a key figure who shoulders the planning, implementation and execution of the club.

Since he is a key figure, he should have certain talents or unique industry opinions. In other words, he should be a leader in the following five aspects.

First, wisdom

Wisdom generally refers to wisdom, thinking, logic and organization. In the health club industry, we extend it to industry knowledge, social common sense, clear mind and quick thinking.

As a manager of a fitness club, the most basic quality should be to understand and master the fitness industry. From the development of the industry to the man of the hour, from well-known enterprises to brand institutions, we must tell them a lot. However, the author found that the so-called top managers of most domestic fitness clubs can't even tell the difference between the Secretary-General of China Bodybuilding Association, a well-known domestic bodybuilder and a leading brand leading the industry. Similarly, there are some managers who don't even have the most basic etiquette in common sense of life, such as: professional managers who wear black shoes, black pants and white socks in common sense, supervisors and directors who don't care about seniority when guests are seated, and support passers-by when toasting. In addition, there are some "managers" of fitness clubs who know nothing about it. They just cheat everywhere by being a member consultant or fitness instructor for a few days. Not only do they know little about strategy and tactics, but they can't even answer basic management and operation questions, let alone operation plans and promotion plans. What's more, they even mechanically copied other people's company profiles.

Second, the letter

Letter, that is, credit, information. Going into battle determines the success or failure of the war for the credibility, credit and war information of the generals. As a manager of the fitness industry, it is also very important to keep your word. On the contrary, capricious managers will naturally be spurned by subordinates over time. A leader who wants to make an enterprise bigger and stronger will not stand without faith. Today's society is an information age, and information is very important not only to the managers of the club, but also to an ordinary employee. In terms of "trust", the general method used to inspect managers is to evaluate the implementation degree of the plans provided by them and the mastery degree of the latest information of the industry, and whether they are qualified or not can be known by asking.

Third, benevolence

Caring for subordinates, being generous and simple, being broad-minded, being good at accepting good ideas and being able to listen to different voices at the grassroots level are all excellent qualities of managers. Instead of flirting comfortably in the office and chatting online, we can carry out "walking management" to pay attention to front-line employees from time to time, often encourage and praise them, accept opinions and suggestions with an open mind, organize everyone to brainstorm and make suggestions for the club, and such managers will certainly get everyone's love and support.

Fourth, courage.

Courage and decisiveness, quick response to market changes and superior intentions, high efficiency in completing work, high requirements and standards, not shirking responsibility, daring to do things, calmly analyzing things, resolutely implementing decisions, being brave in taking responsibility when encountering difficulties and setbacks, and being able to set an example first. Instead of a "three-beat manager" who only flatters, flatters, pats his chest before doing things, pats his forehead when there is a problem, and pats his ass and leaves when the club "fudges" money and encounters difficulties and setbacks.

Five, strict

Strict self-discipline, clear rewards and punishments, excellent execution and meticulous work are also important assessment indicators for club managers. At present, a considerable number of club managers and subordinates in China are not superior and subordinate, but become "buddies" and even lovers. The ancients said, "I'm not upright, though I can't make it", and there is also fish begins to stink at the head's saying that as a manager of a club, we should be strict with ourselves and avoid some mistakes in our work.

1. What about those people who always say "below" or "above" ...;

2, can't guide and motivate subordinates, the meaning of "leadership" is to "lead and guide and teach" subordinates;

3, only pay attention to the results of work, not to the ideas and ideas of subordinates, and the truth that "attitude determines everything" will only be said but not done;

4. Form a small group in the club to form a coach, members or even greater opposition;

5. Pay too much attention to management and relax the lifeblood of the enterprise-profit;

6, always look at shortcomings and problems, waste energy on small things and forget the final work goal;

7. There is no assessment and evaluation standard at all, or a standard is set on the surface to measure performance and sales;

8. "Turn a blind eye" to employees with insufficient ability and "background", who are older and violate the regulations;

The "business sea" in 2 1 century is not a "game" between capital and scale, nor a war between facilities and technology. "Talent" has become the top priority of "winning the championship" market. For the burgeoning fitness club industry in China, talents are the cornerstone of the club's development and survival. "Water can carry a boat, but it can also overturn it." Once people make mistakes, they will create value.

Therefore, the author advises investors and managers of fitness clubs to be cautious when analyzing and investigating the deployment of candidates, and hopes that this article can provide reference for the selection, employment and retention of peers.