Yang Qixin: The brain is blank, not because of reading, but because the brain is blank. There is a good saying, "Practice makes perfect, and practice makes perfect." If you want to draw inferences, you should read more books. If you read less, there will be less connection between the database and the article in your brain.
Q2: There are many ways to write articles. How to find a routine and writing method that suits you?
Yang Qixin: When you don't have your own routines and are completely blind, you should imitate and learn others' routines. When you accumulate and train to a certain extent, you will have your own routine. If you don't come up, you have your own routine, which is definitely not possible.
We find the best people to learn routines. There is a book called Confessions of an Advertiser, the founder of Ogilvy & Mather Group. You can learn from him.
Q3: Writing is always manual work. How can I keep writing?
Yang Qixin: Writing includes not only physical labor, but also mental labor. Why do you think it may be manual labor? Because the brain is not enough, it needs physical strength. For example, mathematics may be manual, but for many people, minute settlement is not manual.
What does this mean? Before we want to improve efficiency, we should strengthen our ability to process information.
How to keep yourself going?
First, through your constant small achievements, you will be self-motivated;
Second, through the original desire, write more things and earn more money, so that you can live better;
Third, the pressure of survival, if you don't write, the boss will fire you.
Q3: Miss Yang, I am a post-90s girl who has just entered the workplace for one year. After entering the workplace, the biggest worry is that you can't always ask quality questions, so you often can't get satisfactory answers. Excuse me, teacher, how to improve your questioning ability?
A: Being able to ask a good question is the embodiment of a person's comprehensive thinking ability. How to improve your questioning ability? Is to improve your thinking ability.
How to improve your thinking ability?
First, reading;
Second, dealing with people and constantly honing;
Thirdly, after going through different periods, we can have insight, feel and think about life.
Exercise thinking, starting from your own basic skills.
Q4: How does Teacher Yang grasp the key points, analyze and summarize these classics, and what are his ideas? If you want to learn methodology, analyze it yourself later.
Yang Qixin: Everyone's way of thinking in analyzing problems is not necessarily reproducible. You should find that there is nothing wrong with your way of thinking. Through long-term training, cultivate your own thinking and analysis ability.
Think about your subject and major. Use your professional analysis method, look at the problem from the perspective of daily life, and stick to reading training, and you may gradually train one.
Thinking training is a long process. If I tell you that you can practice thinking in a month according to my tricks, that's a lie. I've been like this myself for over 20 years. Everyone here, if you say that you can train well in one year, it is impossible. This must be a slow process.
Q6: Teacher Yang, I would like to ask, how can we who are in the noise of information explosion have arbitrary discrimination and not be kidnapped by a hot spot? Because there are many channels to get information now, people can easily get lost in information. Is there any way to train your ability to capture and identify case articles?
Yang Qixin: First, how can we not be shaken?
Everyone has seen the ship, and when it reaches the shore, it will break down. How can we be stable? The anchor should be heavy enough.
If you don't want to be taken away by others, go get the cow yourself and let it hit me. Also called four or two kilos. If your own thoughts are stable, others can't take you away. You must form stable values.
Second, how to form stable values?
My practice: 1, life experience 2, communication with people 3, reading accumulation.
After the incident, you need to have your own independent judgment. Enrich your life, get in touch with things, and read Wan Li Road in thousands of books, which is read by countless people. You will develop the ability of independent judgment.
Curiosity, imagination and critical thinking are the scarcest resources of the whole society.
The study and cultivation of any technology has to go through a long period of training and exercise.
I suggest not to worry too much and calm down.
Q7:2b How to position the enterprise WeChat and how to balance the copywriting style? If you are too serious and professional, don't study and be grounded, it doesn't conform to the style of enterprises and customers.
Yang Qixin: Too serious and too professional to study? The Elephant Guild and Slave Society are both very serious and read a lot, which shows that you can exercise yourself in a serious and interesting way. This is the ability. Is revolutionary theory serious? Very serious.
But do you think there are any good ones? Shajiabang said very well:
Spread out the square table and entertain sixteen parties. All the guests are guests, all with mouths. They laugh when they meet, and then they don't think about it. As soon as people leave, the tea gets cold. What's the matter?
Accumulate more humorous expressions to serve your serious and professional content.
Q8: I listened to the course and read the article carefully, but it seems that it is not very helpful to my writing. Am I jumping to conclusions?
A: It is you who look down on writing articles.
Writing an article can't be learned in two days. For example, if you hire a fitness instructor, you lift dumbbells for two days and then say it's useless. ? The key is persistence. Anyone who learns anything only studies for two days and learns nothing.