"Five Forces Model" is one of the most famous strategic analysis tools in the world.
Crayfish house, analyze this crayfish house with five-force model;
1. Direct competitors. Just other crayfish shops, the hot pot restaurant opposite, and the whole underground restaurant.
Simply analyze it. People who get out of the elevator every day go to every family on average. Can they feed the crayfish shop?
If not, the crayfish shop is in a fully competitive or even excessively competitive market.
Three strategies can be considered. First, form an "underground catering alliance" to put pressure on the office building and force the other party to drain. Second, provide better, cheaper or differentiated catering to enhance the competitive advantage. Third, study the exit costs, such as decoration costs, deposits, etc., and prepare to quit.
2. customers. As an important competitive force, customers are mainly reflected in their bargaining power.
3. suppliers. You can consider changing to a small supplier, thinking that the crayfish business is important enough for him.
Don't be a small customer of a big company, and don't buy and sell crayfish from people who buy hairy crabs.
4. Potential new companies.
Find ways to improve the entry threshold for potential new companies. That is, the barrier of "underground catering alliance". For example, combined with other catering services, strategic price reduction will make latecomers unprofitable. Issue stored-value vouchers as soon as possible, lock in the income in the next two or three years, and let potential entrants retreat.
5. Substitute products.
What can customers eat without crayfish?
For example, take-away service, low-priced restaurants in alleys, box lunch in convenience stores, slimming milkshakes, fruit and vegetable juices, and broken-grain courses are popular among white-collar workers, and the overall market size of lunch is decreasing.
What shall we do as soon as possible to launch crayfish mixed rice, crayfish fried buns and crayfish noodles, and then cooperate with various take-away platforms. Or launch a "better fitness partner than protein powder" package. Let those who dare not eat sugar, dare not eat, dare not eat fat, bravely eat crayfish after sweating.