Recently, Canada Goose, a luxury down jacket brand, and Selfridges, a British luxury retailer, launched a leasing plan. Users can rent Canadian goose down jackets and vests and jackets made of 100% recycled nylon through the platform. In terms of price, consumers can rent a vest for four days at a minimum price of 55 pounds (about 460 yuan RMB), and they can also choose different time periods such as eight days, ten days and twenty days.

The lease time can be 4 days, 8 days, 10 days and 20 days. At present, the cheapest option is to rent a vest for 4 days at 55 pounds (about 460 yuan RMB).

The target users of Searle Foric Department Store are consumers living in Britain, where the coldest and extreme weather lasts for a short time. It is more cost-effective to rent Canadian geese than to buy them to meet the needs of warmth.