We inquired about the income and consumption level of urban residents in Mianyang in recent years, and obtained valuable information, which laid the foundation for the investigation. The investigation facts are as follows:
(1) The disposable income of urban households in Mianyang has increased steadily.
In 2008, the disposable income of urban households in the city increased steadily, reaching 8543 yuan per capita, an increase of 5. 1% compared with 2007, and the increase was 1.6% excluding the rising factor of consumer prices.
(2) The consumption of urban residents increased slightly and the consumption structure changed.
In 2008, the per capita consumption expenditure of urban residents in the city reached more than 5,000 yuan, an increase of 3.2% over 2007, and the consumption structure changed.
Food consumption has increased substantially, with per capita food consumption of 2,032 yuan, an increase of 5% over the previous year. The per capita expenditure on clothing was 5 1 1 yuan, an increase of 3% over the previous year. The per capita consumption of household equipment and services was 449 yuan, an increase of 0.8% over the previous year. The consumption of medical care is stable, and the per capita medical care expenditure is 323 yuan, an increase of 0.6% over the previous year, and the momentum of soaring medical care expenditure has been curbed.
The improvement of urban residents' income and consumption level has changed people's concept of entertainment and leisure. People's entertainment and leisure methods range from single to colorful. All kinds of high-tech emerge one after another, which directly affects people's life and entertainment.
2. Investigation on the recreational activities of urban residents in Fucheng District of Mianyang City.
According to the age level, in the investigation activities, we investigated the entertainment and leisure styles of young people, middle-aged people and old people respectively.
(A) Young people's entertainment and leisure ways
According to the investigation of young people's entertainment and leisure styles, virtues such as "simple tea and simple meals" and "frugality" have gradually faded. Many young people pay attention to "eating with nutrition, dressing with style, playing with varieties and using with grades". In today's society, early consumption such as Internet cafes, KTV, shopping malls and eating fast food has brought a burden to families. In the survey, our feedback information is: 42.6% think it is in line with the modern lifestyle, 2 1.3% think it is not in line with the national conditions of China, and 7% think it is encouraging idleness. 2%, accounting for 5. 1%. This shows that a considerable number of young people's entertainment methods and consumption concepts have changed, and 42.6% people yearn for the "four stresses" lifestyle. However, 52.4% people are skeptical and negative about the "four stresses" lifestyle.
In our investigation, we found that young people's entertainment and leisure ways mainly include surfing the Internet, reading books, KTV, shopping, parks, watching movies, etc. Eating delicious food has become a new entertainment and leisure way.
(B) Middle-aged people's entertainment and leisure ways
Middle-aged people are now the mainstay of society. They work hard day and night. There are starving children and parents over 500 years old in the world, which is the hardest and most stressful group.
The entertainment and leisure methods of this group of people are also quietly changing. The general situation is as follows: 10 years ago, about 80% people only went to parks and movies for entertainment and leisure, with only simple material enjoyment. The overall consumption level is low, the entertainment and leisure mode is single, and the monthly income is 500-800 yuan. The purpose of consumption is also a simple gathering of relatives and friends. And there are 10% people, whose consumption level is lower and their entertainment methods are more simple. In addition, about 10% people's consumption level has reached 1 0,000-1,and 500 yuan has diversified entertainment and leisure modes. Gyms and beauty salons are the places they must go. Today, ten years later, the income of these same people has increased to about 2500 yuan. 80% people's consumption level has reached 2000-2500 yuan per month. There are also various forms of entertainment: surfing the internet, shopping, watching movies, visiting parks, going to beauty salons, gyms and teahouses. And 10% people's consumption level has reached 3000-3500 yuan per month, and their consumption expenditure has included traveling, buying a car and buying a house. The problem that can't be ignored is that 10% people are still in a state of low income and low consumption, and there is no entertainment mode at all or the entertainment mode is single. This is also a problem that our country and the whole society will face in the future.
To sum up, these data reflect the entertainment and leisure ways of Mianyang urban residents, mainly including surfing the Internet, shopping malls, watching movies, visiting parks, going to beauty salons, gyms, teahouses, traveling and buying cars.
What is worthy of recognition is that people's entertainment and leisure methods are increasingly rich, and their quality of life is also improving.
(3) the entertainment mode of the elderly
In the survey, we found that the main forms of entertainment for the elderly are: visiting the park, reading books, reading newspapers, playing mahjong, going to the activity center for the elderly and so on. With the improvement of the quality of life, 80% of the elderly will travel, of which 20% will go once a month, 40% once every three months and 40% once a year. Another 20% of the elderly will not travel because of physical inconvenience or other family reasons. 90% of the elderly are satisfied with their present lifestyle, 10% think it needs to be improved. These figures are gratifying.
In this survey, it was found that almost all the old people answered 20 or even 30 years ago that they had no time for entertainment and had no way to entertain themselves. They all said that at that time, they were just like cows, they only knew how to work and had no time to think about other things. Nowadays, they are all very leisurely. They have their own ways of entertainment, such as dancing, walking, exercising muscles and occasionally traveling. This kind of life is really good.
To sum up, the old people in Mianyang feel very satisfied and happy, although their entertainment and leisure methods are simple.
Three. Problems and countermeasures of Mianyang urban residents' leisure ways.
As far as the general trend is concerned, the entertainment and leisure ways of residents in small and medium-sized cities and towns are more and more abundant, which has been obviously improved compared with before. It is worth mentioning that while improving, there are also some problems and shortcomings, mainly manifested in blind consumption and ahead of consumption. Mainly manifested in young people, it has brought an excessive burden to the family and its impact on society should not be underestimated. For young people, first of all, we should let them set up correct value barriers, know how to consume and know how to face this rich material world. Experience the true meaning of life from a simple life. For middle-aged and elderly people, we should enrich their ways of entertainment and improve their entertainment facilities. Carry out meaningful activities in the community to enrich people's lives.
Golden holidays, friends' parties and family outings are all the leisure and entertainment ways that consumers choose. According to the survey data of 100 degree hedonic network, discos have won the love of more young people with its strong dynamic music and free dancing pleasure, ranking first in entertainment places with 28.4% selection ratio, followed by bars and karaoke bars. During the National Day, because of the long holidays, young people tend to get together all night to release pressure. However, the 100 hedonic network life consumption consultant reminds young consumers that good living habits are an important guarantee for good health, and proper relaxation helps to restore physical fitness. However, excessive carnival can easily lead to sub-health conditions such as lack of sleep, system decline and insufficient resistance. Please pay attention to rest in order to ensure your health and normal work after the holiday.
Entertainment expenditure is high, but due to social influences such as economic crisis and unemployment, consumers are more rational in entertainment consumption and more inclined to spend money. 100 degree hedonic network survey data shows that 60% of consumers spend on entertainment during the eight-day National Day holiday, and the acceptable range is below 1000 yuan.
The hustle and bustle of summer sales promotion has just stopped, and the consumption boom of the "Eleventh" National Day Golden Week is ready to go. "Holiday economy" has become a period of concentrated transactions between merchants and consumers, and the consumption intensity has "blowout". In 2009, China's National Day consumption has formed a relatively mature consumption habit. In addition to traditional projects such as traveling, visiting relatives and friends, gathering and dining, people gradually turn their attention to the purchase of clothing, beauty, electronic products and bulk commodities. At the same time, the fiery tourism market has driven the desire to buy daily consumer goods.
National Day also shows the phenomenon of overlapping consumption of two festivals. As a traditional festival that China people attach great importance to, there will be a daily consumption boom before the Mid-Autumn Festival, and supermarkets, shopping malls and catering enterprises will benefit from it. Subsequently, during the National Day holiday, driven by the tourism and entertainment market, the consumer goods market will continue to form a prosperous situation of buying and selling. 100 degree hedonic network life consumption consultant reminds consumers that the National Day holiday, whether shopping, traveling or leisure and entertainment, is inseparable from consumers' careful choice and rational planning. When choosing various service products, we should guard against fake and shoddy products and resolve disputes through legal channels. At the same time, when celebrating the festival, we should also arrange entertainment time reasonably, keep enough sleep, pay attention to food hygiene, and enjoy the wonderful time in the festival easily and happily.