Cultural tourism economy is an important part of residents' daily consumption, and the integration of cultural tourism and emerging technologies is developing in depth and breadth. Digitalization is widely used in the innovation of cultural tourism products. The new market demand has given birth to cultural tourism in the meta-universe, immersive experience, mass fitness, sports tourism, medical care, urban vacation, rural camping, ice and snow sports, self-study entertainment, museum cultural creation, intangible experience, archaeological tourism, wonderful film and television performances and cultural tourism.
In the era of "product is king" in cultural tourism consumption, the essence of cultural tourism scenes is to create "lifestyle", "differentiated scenes" and innovate a pan-consumption cultural tourism format. Scene consumption will reshape the competitive pattern of cultural tourism industry. The future cultural tourism must be equal to the flow, and the cultural tourism industry is essentially "scene consumption" and will eventually return to "poetry and distance".
Pay attention to new experiences
In recent years, tourists are not only satisfied with plain and inexperienced tourism products, but also many cultural units and scenic spots in many parts of the country are constantly innovating and exploring, and many immersive deductive projects have emerged-immersive performing arts, immersive exhibitions, immersive scripts and games, and new high-tech interactive experience projects. These new things have become the focus of young people's attention and experience.
It is not difficult to find that the novel, participatory and interactive immersive experience has gradually given cultural tourism products new forms and meanings, and it is becoming one of the new formats of cultural tourism, which has attracted much attention. While enriching the tourism experience, it also ushered in a new way for the cultural tourism industry.