Olympic poster is an important visual cultural content of Beijing Winter Olympics, and it is an important means to show cultural self-confidence, create a winter Olympic atmosphere, promote ice and snow sports and promote national fitness. Posters of Beijing Winter Olympics include official posters and publicity posters. The official posters were designed by the Beijing Olympic Organizing Committee for the Winter Olympics in July 2020, and there were six in three groups.
The correlation is as follows
It is understood that in order to further enhance the public participation of the Beijing Winter Olympics and enrich the diverse artistic styles of the Winter Olympics posters, the Beijing Winter Olympics Organizing Committee issued a poster collection for the Beijing Winter Olympics at the 2020 Beijing Design Week on September 2 1 last year. Through online and offline, widely collect publicity poster design schemes.
Received positive responses from more than 100 design institutions, media from all walks of life, teachers and students of national art and design colleges, and * * * collected 1565 sets of works, including 137 sets of works by minors. After several rounds of selection, 20 sets (pieces) of outstanding works were selected from 50 sets (pieces) of short-listed works. After further revision and duplicate checking, the 1 1 set (piece) of outstanding design works was finally determined as the poster of Beijing 2022 Winter Olympics and Paralympic Winter Games.