Current location - Health Preservation Learning Network - Fitness coach - Yiyuan Garden Fitness
Yiyuan Garden Fitness
Shanghai opened a public welfare low-cost gym. This gym has launched the usual public welfare annual card, which costs 365 yuan a year, that is, an average of one yuan a day. However, the use time is limited, that is, it can be used from 8: 30 am to 4:30 pm.

The peak of people flow in the gym occurs after 6 o'clock, and arrives at 10: 30 or 1 1. At this time, after everyone goes to work normally, they will have a rest after dinner. Before going to the gym to exercise, they will go to the gym by themselves at seven or eight o'clock in the evening, when people will leave at eight o'clock at the latest. Spend some time on the road and get home at 9:30 10:00, which is normal exercise time, but seldom go during the day because there is work during the day.

Since most VIP members who apply for annual cards use them at night, why can't they use this time during the day? Membership fees can be reduced by letting those who need to exercise during the day, because these facilities in the gym are quite durable. If you run normally on the treadmill, this treadmill has a great explanation. Losing money is not just making less money. And there are really no members from 8: 30 to 4: 30 in the evening. Everyone comes to work at night. This time may be more for some old people or some people with abnormal work and rest.

The evening is the peak of people flow, and the gym can make use of the idle resources of this member, which just caters to the needs of everyone's exercise. The important thing is not to make money, but to spread the reputation. This kind of business operation is normal, but I have to admit that it is very clever. It is very attractive to use the name of a public gym, not to mention the fact that people's fees are really low. If you only apply for one card a day in the gym, it should be 800 yuan or 1500 yuan a year, because the prices of different grades of gyms are different. There is no doubt that this fee is much cheaper, and it will also drive many people around to know about this gym.

This is equivalent to doing a low-cost advertisement, and the same income is nothing more than earning less. Do you think those middle-aged people in their forties and fifties may come here for exercise in the afternoon or morning? People who are in good health in their 60 s also want to stay healthy and exercise here. Of course, I will also drive my children to drive some other friends. Because of the low fees, no one will make money by advertising during the day. This operation.