Demand " For most people, fitness is indeed a strong demand, but it is not strong enough to accept sweating in a secret room without bathing facilities. And it seems that it still needs land occupation, and the cost is not.
Very low, the prospect is worrying. "
Following the "* * * mode" of * * * enjoying bicycle, * * enjoying sleeping cabin and * * enjoying charging treasure, * * * enjoying sports cabin was unveiled in Beijing residential area a few days ago. Beijing Youth Daily reporter found that * * * needs to pay 99 yuan to enjoy the sports warehouse.
Gold, the usage fee is 0.2 yuan/min, the sports warehouse covers an area of about 5 square meters, and the fitness program has only one treadmill, which is relatively simple. At present, the sports warehouse has tens of millions of financing. Analysts believe that * * * enjoys luck.
Whether the mobile warehouse can go far depends on the operation.
experience
Pay for 40 minutes of running, 8 yuan.
The reporter of Beiqing Daily saw this * * * sports warehouse named "Running" in a certain district of Chaoyang District. The sports warehouse is located in the community yard, with an area of about 5 square meters, which is equivalent to the size of half a parking space. * * * Ambassador enjoying the sports cabin.
The method of use is similar to * * * enjoying a bike. Users only need to download the APP to register and use it. The use process is: booking a sports garage-scanning the code to open the door-starting sports-offline settlement. Users can be in the APP.
When you see the sports warehouse and its occupation around you, you can make an appointment directly in the app or get an offline reminder of the occupation of the sports warehouse. The reporter of Beiqing Daily saw yesterday afternoon that there were only seven or eight sports warehouses around.
One is in use, the others are empty.
According to the experience of the reporter of Beiqing Daily, users need to pay a deposit first after registering in the APP. The system prompts that the deposit standard is 199 yuan, which is a preferential stage in 99 yuan and can only be paid by Alipay. sign
The golden page prompts that "the deposit can be refunded to the payment account at any time", and the reporter of Beiqing Daily will refund the deposit after paying the deposit. The page prompts "The server is running, please try again later". Then, the system displays "Refund to".
The work is expected to arrive in 1-5 working days. "However, the reporter of Beiqing Daily received a refund in a few minutes.
After the reporter of Beiqing Daily scanned the code into the sports warehouse, he saw that there was a treadmill in the center of the warehouse, surrounded by mirrors, hooks, playing screens, temperature control systems, air purification and other facilities.
The temperature is moderate. During the experience, users can chat, listen to songs, watch movies and send and receive emails through the screen, which is more comfortable and convenient. After running for 40 minutes, the reporter of Beiqing Daily paid 8 yuan for its unit price through the running APP.
0.2 yuan/min.
According to the staff of the running group, an artificial intelligence environment of the Internet of Things has been built in the sports warehouse. Through online and offline management and operation, the sports warehouse can not only keep the temperature of the sports warehouse pleasant in hot and cold seasons, but also provide a sports venue with fresh air for sports enthusiasts in foggy days. Its leisure system can also provide many conveniences for residents' life.
Urge sb. to give an interview
Mipao has received two rounds of tens of millions of financing.
* * * Although it is not common to enjoy the sports warehouse, it is favored by investors. Recently, Mi Run announced that it has obtained two rounds of financing of tens of millions of yuan, and the investors are Jingwei Venture Capital, Li Xinzhong Capital, Whale Venture Capital and Falcon Capital. At present, the company's valuation is 654.38 billion yuan.
Bi Zhen, CEO of Bubble, told the reporter of Beiqing Daily that the idea of "sports warehouse" was actually born as early as the Spring Festival this year. "When I went home for the Spring Festival, I saw my parents wearing masks and going out to run in the smog in winter. I found that the indoor sports demand of residents is still quite large."
Bi Zhen's survey found that 95% of people have sports needs, but the outdoor environment brings more and more inconvenience to sports, and only 10% of people hold fitness cards, and even fewer people can insist on going to the gym.
The main reason is that the time cost of indoor sports is too high. So Bi Zhen thought, why not move indoor sports into the community? Creating a "5-minute sports circle" can not only meet the needs of sports enthusiasts, but also drive more.
People have formed the good habit of exercising.
Bi Zhen said frankly that the "sports warehouse" was built because the consistent running concept is
"National Fitness" means that jogging should face all residents and realize their most basic sports needs. Facts have proved that the running position is quite accurate, and residents like it very much. Bi Zhenxiao said that although there is a special one every day,
People are very clean, but some residents will consciously help clean up and take care of the equipment after use. These days, they received calls from all over the country asking, "When will they enter our city?"
analyse
* * * Is it a "false demand" to enjoy the sports warehouse?
* * * Enjoy the bicycle, * * * Enjoy the charging treasure, * * Enjoy the umbrella, * * * Enjoy the sleeping cabin, * * * Enjoy the sports cabin ... Now there are more and more things that * * * can enjoy, and more and more people are engaged in business. "* * * Enjoy" mode is investment.
People pay attention to it and become a new export. It seems that entrepreneurs in every field can get a lot of investment: * * Enjoy the announcement of the basketball project "Pig Got the Ball"10 million Pre-A financing, * * * Enjoy the charging treasure "Street Power" and win Jumeiyou products.
Investing 300 million yuan, * * * enjoys the charging treasure "small electricity" and obtains tens of millions of angel round financing from Jinshajiang Venture Capital. At the end of March, * * * enjoys the umbrella "bamboo shoots" and announced that it has obtained 5 million yuan of angel round financing. ...
However, standing on the cusp of * * * mode, not every company can fly. * * * Bike-sharing companies Wukong Bike and 3Vbike successively declared bankruptcy, 30,000 * * * umbrellas put in by a * * * umbrella-sharing company all disappeared after half a month, and the * * * sleeping cabin was stopped due to fire fighting and other problems ... * * * The enjoyment mode has been tested by the market, and some of them have died.
For * * * to enjoy the fitness warehouse, netizens also expressed their opinions. Some say, "I finally don't have to waste my gym card, 20 minutes a minute is very cheap" or "sharing is very practical for me", but there are some.
There is no dressing room, no bathroom, no toilet, which is inconvenient, or "why not add dumbbells or yoga mats?" The staff looking for a run explained that there was no dressing room and bathroom, because * * * enjoyed the sports warehouse.
It is within the "5-minute sports circle" of the community, so there is no extra design.
So is the future of the * * * sports warehouse optimistic? Ge Jia, an Internet observer, said: This may be a "false demand". He said: "For most people, fitness is indeed a strong demand, but it is not strong enough."
So that you can accept sweating in a secret room without bathing facilities. Fitness still needs to pay more attention to experience. Fitness services that artificially separate important links like this are just like giving food without water.
What's the difference between stores? What's more, it can't provide too many fitness services in recent years, and the variety is relatively single. And it seems that it still needs to occupy land, the cost is not very low, and the prospect is worrying. "
For the capital, it prefers the * * * enjoyment mode. Shi Zhixin, a well-known IT commentator, said, "This is very similar to O2O in the past." He said that the purpose of many entrepreneurs now is not to solve the needs of users, but to
To get financing. Many people flock to do * * * and enjoy so-and-so, but many of them are unsustainable, which is very similar to O2O. For example, there used to be many companies such as nail art O2O, car wash O2O and laundry O2O, but in the end there were only.
Some high-frequency ones, such as eating and taking a taxi, survived, while others were too heavy or too low in frequency. For * * * to enjoy the sports warehouse, the core thinks that this is not "* * * to enjoy", but "lease" in essence. * * * Enjoy the same sports cabin.
For self-help fitness, the cost is reduced, but it is still a gym in essence. Only by bringing high-quality experience to users in software and hardware can we develop for a longer time.