In the booming fitness market, the needs of consumers are becoming more and more diversified. Popular gymnasiums can't fully satisfy those consumers who require highly specialized fitness training and want more subtle fitness guidance, so small fitness studios with excellent coaching resources as the core came into being. Fitness requirements are different, and opinions are different. Some people need to decompress, while others just want to lose weight. More specifically, some people often use computers, resulting in shoulder pain and hunchback. He hopes to have a special service for him. Or, someone likes playing football, and he wants to have a fitness plan to change his performance on the football field. Everyone has his own opinion, so it is difficult for a comprehensive gym to meet the requirements of all consumers. On the other hand, consumers with strong economic strength may have higher requirements for fitness instructors, but now in many large gymnasiums, some of their newly recruited fitness instructors may be short-term and inexperienced.

Therefore, private education studios can fill some places that large gyms can't or can't do well. If a large gym is compared to a large supermarket, then the studio is a "specialty store".