Carnival planning case 1 activity background:

On the occasion of xx New Year's Day, there is bound to be a consumption boom, especially Christmas and New Year's Day. Love buying companies can take this opportunity to promote themselves to xx consumers in the form of parties and expand their influence. At the same time, it gives all employees who have worked hard for a whole year a chance to relax and entertain, provides a platform for emotional exchange between employees and stores, and increases the cohesion of the team.

Activity name:

Welcome the Spring Festival, love to buy carnival activities.

Activity purpose:

Close the distance between Aigou and consumers, and enhance the emotional connection of Aigou shopkeepers.

Activity time:

Christmas in xx (to be determined)

Location:

Need to decide or solve

Event organizer:

Aimai company

Event co-organizer:

Modern Marketing and Management Association of xx College

Active object:

Love-buying shopkeepers and member leaders attending the party; Consumers who come to pay tribute. Activity arrangement:

First, preliminary work arrangements

1, 65438+February 21~ 25th: publicity (responsible person: XXX 65438+February 21~ 65438+February 25th):

(1) Target group: citizens and students of xx.

(2) Publicity methods: a. Distribute leaflets near the square on the day of the event and distribute leaflets to customers at the mall site; Posting posters around shopping malls and squares to publicize the evening party; C. send people to the gates of major schools to distribute leaflets;

(3) Publicity content: Welcome the New Year as the theme. Hold a party to welcome the new year. With the promotion of Aimai Mall. This can make consumers more interested in watching the party and achieve the purpose of promoting love to buy.

(4). Publicity time: two or three days before the party starts!

65438+February 22nd: the moderator confirmed (person in charge: XXX);

65438+February 23rd: Scheme solicitation (person in charge: current secretariat 65438+February 2nd1~ 65438+February 25th);

65438+February 25th: Stage design and various equipment rental (person in charge: xxx)

Second, the process of the day's events

1, site layout (18: 30 ~ 20: 00)

Stage layout and lighting installation (person in charge: currently in charge of social practice department);

Music arrangement (person in charge: current secretariat)

2. Party process (20: 00 ~ 22: 30):

A hot song and dance begins;

B in "xxx" music, the host opened and invited xxx leaders to make a speech;

a song and dance ......

D. Interactive session 1

sing and dance .....

F. Interactive segment 2

G song and dance ... (Finally, the party ended with the song Clap for Happiness)

Third, props:

Audio, lighting equipment, mineral water, a box of networked computers.

Note: The costumes of the performers are prepared by the performers themselves.

Budget: omitted

Fourth, matters needing attention:

1. Activities require each department to produce one or two programs, and Aibu also produces corresponding programs;

2. During the party, several people will be sent to distribute leaflets near the venue to guide passers-by to watch the party;

The temperature may be very low on the night of the party, so all performers and staff should wear more clothes to keep out the cold.

Verb (abbreviation of verb) Appendix (interactive meeting):

1, order the song. The host invited the audience under the stage to sing, and the selected audience sang the lyrics with the music played, and the song won the prize. In order to keep the game going, if the selected audience can't sing, the host can remind them (the host should be familiar with the tracks played);

2. The host selects the audience (non-buyers) under the stage to guess the price of the goods, three at a time, and gets the goods with the closest guess (many small goods are arranged in advance).

Carnival planning case 21. Activity background

Under the leadership of the Youth League Committee and the active organization of the association, more than 80 associations in our school have successfully completed the recruitment work. In order to respond to the association's call, prosper campus culture, enliven campus cultural atmosphere, enrich young students' extracurricular cultural life, widely mobilize everyone's enthusiasm for participating in club activities, and increase the popularity of sports and leisure associations, our association and other sports and leisure associations jointly held this brand activity with strong participation and interest.

Second, the purpose and significance of the activity

University life should be rich and colorful. We should not only study, but also relax ourselves after studying to achieve the goal of combining work and rest. Therefore, our recreation association responded to the call of the Association Federation, providing an opportunity for all students to entertain themselves and communicate, and at the same time trying to compare the skills and strength of kicking shuttlecock and skipping rope to expand the influence of our recreation association.

Third, organize activities.

Organizer: xx University Committee

Xx Federation of University Associations

Undertaking: Office, Organization Department and External Relations Department of Culture and Entertainment Association of xx University.

Co-organizer: Sports and Leisure Center Association.

Fourth, the activity time

1mid-late October, year 165438+

Verb (abbreviation for verb) activity place

Xx university

Intransitive Verb Activity and Entry Rules

Kick kiko

1, rules of single player game

Kick the shuttlecock in one minute: The competitor alternately kicks the shuttlecock on the inside of the left and right feet within one minute (one kick for each left and right foot, and one score is counted), and can kick with either foot first, and the height of kicking the shuttlecock each time shall not be lower than the waist. In the competition, if the shuttlecock touches the ground twice in a row or any foot touches the shuttlecock, it will be judged as a failure, and the results of the previous competition will be accumulated and the competition will continue until the end of one minute. The total score will be counted as the effective score of the contestants. Whoever plays badminton for more than 20 times is the champion.

2, the rules of doubles

One-minute kick: the two sides of the game stand 2 meters away and kick each other. Either side can kick first, and the other side will continue to kick at the other side with their feet. You can kick slowly on each side, up to three times, and then kick to the other side. Both sides kick once and score once. In the competition, if the shuttlecock touches the ground or either side touches the shuttlecock for more than three times in a row, it will be judged as a failure, and the results of the previous competition will be accumulated to continue the competition until the end of one minute, and the total score will be counted as the effective score of the contestants. If the number of shuttlecock kicks exceeds 15, both sides win.

rope skipping

1, rules of single player game

One-minute jump: the contestants jump rope alternately with their left and right feet within one minute (one jump with their left and right feet is the effective result), and the skipping process can be suspended. The total number of times of jumping rope with their left and right feet at the end of one minute is the personal result, and those who jump rope more than 100 times are judged as victory.

2, the rules of doubles

Jump together in one minute: both sides of the game stand together and jump together in one minute, and you can pause during skipping. At the end of one minute, the number of jumping rope in unison is regarded as the score of both sides. Anyone who jumps rope more than 60 times will be judged as the winner.

Seven. Expected effect of the activity

Because this activity is interesting and has awards, it is expected to have a good interactive effect, which will play a positive role in awakening the students' sports consciousness in early winter.

Eight. Preparation before activity

Person in charge: Chen Jiayin

1. The Association Office prepares and counts the items needed during the activity, including the number of badminton and skipping rope, balloons, ribbons, registration forms, work permits, pens and paper, etc.

2. Assign the personnel arranged by relevant institutions in the course of the day's activities in place.

Nine. Activity flow

1. The person in charge of the association and relevant staff will transport the required items to the activity site and make reasonable arrangements at the site.

2. At the beginning of the activity, the relevant staff will introduce and publicize the relevant activities of the association, attract other students, prepare the counting and timing of the competition for them, and register the relevant results.

Carnival Activity Planning Case 3- Activity Background: In order to strengthen students' understanding of various societies and enhance their awareness of understanding and cooperation, a carnival garden party with games, performances, exhibitions and Taobao as the main contents was held in the annual community activity month, and the location was set in the open space in front of Longteng and the open space next to it.

Contact Dark Horse Glasses and all departments of the Association, arrange the venue, set up a tent, set up four tables and arrange the staff before 8: 00 on 15, and mobilize five students of the Association to maintain order on the spot that day.

2. Preparation:

On the morning of May 15, the staff of the Association 7; 00 in Longteng, the venue arranged the tasks in a unified way, two people received the investment from the dark horse, two people had a venue, and one classmate gave on-site guidance.

Three. Activity flow:

8; 00, merchants clean their glasses for free, which is as popular as eyes' eye protection tips.

1 1; 00 activities officially ended.

Activity form

1. Send glasses care agent, small screwdriver, glasses cloth, etc. The scene.

2. Send valuable frames and glasses cases by means of registration and spot lottery.

3. Sell sunglasses at a low price on the spot.

4. Popularize scientific eyes and learn efficiently through mind mapping.

Work after the fifth stage

1. Clean up the site. 2. Make the photos and activity records taken at the event into ppt for commemoration. 3. Make a publicity board to expand the effect of the activity.

6. Budget

The water fee for on-site drinking water is about 20 yuan, and the rest is funded by Heima and his party (the profit from the harvest belongs to Mind Mapping Association).

Seven event organizers

Sun yat-sen university corporation Federation thinking daotu association

Carnival planning case 41. Highlights of the event:

Sports spirit and national participation

The participation of enterprises in this basketball carnival will help enterprises to establish a healthy image of their own brands, enhance the brand's popularity and reputation with the help of the halo effect of sports activities, attract the participation enthusiasm of the public through basketball, and make the spread of enterprises and brands be rewarded among a wider group of people.

Healthy community and public welfare behavior

By participating in and supporting such activities, we can help enterprises to establish a closer relationship with the government or social groups and create a more favorable social environment for the survival of enterprises, which is difficult to achieve in general pure commercial activities, and enhance the affinity between brands and enterprises with the help of such social welfare activities.

News linkage and super effect

The participation of enterprises in the basketball carnival itself is a kind of public welfare behavior, which will be widely concerned by the media in the city. Its news dissemination effect is far from being comparable to simple advertising activities. At the same time, Chongqing newspaper itself will provide more favorable advertising communication packages in return for the participation of enterprises.

Second, the organizational structure

Organizer: Chongqing Pepsi Tianfu Beverage Co., Ltd.

Organizer: Chongqing Helixing Advertising Co., Ltd.

Media Support: Chongqing Business Daily Chongqing TV Station

Chongqing Music Station Xinhuanet Chongqing Channel

Chongqing dahe Bashu outdoor communication

Development sponsorship: (development of clothing, sporting goods, etc. )

Activity participation: major real estate communities in Chongqing

Activity organizing Committee

Total finger sliding:

Planning and Master Planning: Deng Zhifa

Planning and Implementation: Chen Zhiquan

Publicity and implementation: Yang Yingjie

Leader of the Investment Promotion Group: Wang Hongzheng (mainly responsible for advertising investment promotion of special issue of the event, incremental investment promotion of other advertising products during the event, and investment promotion of activities related to the event).

Member: Real Estate Department/Helixing Advertising

(Mainly responsible for event title, co-organizer, sponsorship, and investment promotion of special issues)

Group leader of special issue: Lv Xiaoqing.

Member: Real Estate Magazine

Team leader: Wang Hongzheng (executive director and general coordinator of activities and theme activities)

Member: Helixing Advertising

Three. Activity overview:

1, activity background:

Basketball, as a sport with a history of more than 100 years, has high appreciation and good participation. It not only pays attention to team cooperation, but also pays attention to individual ability, tactical cooperation and physical confrontation, which is deeply loved by sports lovers. Today, when the central government advocates national fitness activities, we plan to take basketball as the carrier of community sports activities and redefine traditional sports activities in a globally popular carnival form, which will surely spread new vitality and attract the attention and enthusiasm of all kinds of people in the community. In order to further sublimate the product image and enhance the brand awareness of the merchants who sponsor and support this sports activity, a wonderful game is the best carrier, which is macroscopic, wonderful, eye-catching and concentrated, and enterprises will get very rich news benefits. Various media reports, bomb-like advertisements and reporters swarmed in, and the product brand and corporate image of the enterprise were promoted to the greatest extent, realizing the real goal of "building a stage with sports and singing opera economically" and pushing the corporate culture to a new height!

2. Time: June-August, xx

3. Location: Large mature communities in the nine districts of the main city (including Yuzhong, Jiangbei, Nan 'an, Shapingba, Jiulongpo, Dadukou, Yubei, Beibei and Banan; Each zone is limited to 5)

4. Purpose:

Through the development of this activity, people can further understand the products and comprehensive strength of the enterprise, establish the affinity atmosphere of the community masses, and play an important role in shaping the corporate image, sublimating the brand, and rapidly improving the popularity, reputation and influence. Promote sales through the wonderful display of communities, enterprises and brands.

Case 5 of Carnival Planning Party A: Party B: In order to support the activities sponsored by the Association to be a complete success, Party A and Party B have established cooperative relations within the scope of national laws, regulations and school rules through friendly consultations based on the common goal of mutual support and mutual help. The specific matters are as follows

Party A:

Party B:

(1) Description of funded projects

1, Project: Mind Mapping Lecture and Its Extension

2. Sponsorship content: event prizes during the event;

3. Activity time: xx 05 15.

(II) Progress of project cooperation

1, Party A:

(1) Party A, as the organizer of the event, plans, prepares and organizes the whole series of activities by itself to ensure the smooth progress of the whole event (make preparations before the event). As the initiator of the series of activities, Party B gives help and feelings to the content of this activity, and supports and encourages the development of activities in colleges and universities;

(2) Party A shall be responsible for making relevant publicity materials to ensure the advertising effect of Party B, but Party B shall provide relevant materials;

(3) Party A shall ensure the smooth progress of the activity and keep in touch with Party B during the activity. If it can't be completed as scheduled, Party B has the right to request to rearrange the booth;

2. Party B:

(1) Party B has the right to inquire about the progress of Party A's activities, and Party A must truthfully report it;

(3) supplementary provisions

1. The cooperation time of this agreement is until. After the expiration of the cooperation, both parties will negotiate and renew the contract as needed;

2. In the process of implementation, all disputes, objections and disputes that may arise due to unforeseen factors between the two parties can be resolved through consultation;

This agreement has one page. When signing, it shall be made in duplicate, one for each party, with the same legal effect. It will take effect after being signed by the signing representatives of both parties;

Party A: Party B:

Signature Representative: Signature Representative:

Date of signature: year month day.

Carnival planning case 6 The place where you dream of flying is the place where life sets sail, and the time to dream of flying is the youth of life. At this moment, youth is waving to us, and the pace of happiness is coming to us. On Christmas Eve, blessings and wishes are passed between you and me. Let's join hands in singing, dancing and enjoying our youthful dreams!

Organizer: College Student Union

Event Organizer: College Student Union Outreach Department.

Sponsor of the event: Planning House, College Students Elite Forum.

activity theme

Merry Christmas and spend it safely.

Organizational ability and feasibility analysis of activities

College Students' Union has more than 160 new and old members, which is the largest student organization in the school. The student union has rich experience in organizing large-scale student activities, so it has great advantages in both manpower and ability. Moreover, the "Christmas Carnival" is a traditional activity organized by the Student Union, which is a great success every year, so the Student Union will be a complete success!

The purpose and significance of the activity

This year is an exciting year. Welcome the freshmen of 1 1 They came to Wuhan Vocational College of Language and Culture with great vitality and great ambition. Through this activity, we hope to establish a relaxed and pleasant communication platform for everyone, so that everyone can get to know each other better and fully here and make their college life colorful from now on!

Time, place and object of the activity

Time: 20xx65438+February 25th 18:00. The end time is random.

Venue: school football field

Object: All teachers and students of Wuhan Language and Culture Vocational College.

Activity schedule

Sponsor 65438+February 5th-65438+February 20th (External Relations Department)

Production of publicity board 65438+February 8th-65438+February 18 (Propaganda Department)

Call for Programs before February 20th 10 (Art Department)

Moderator selection before February 20th 10 (Art Department)

10 (Art Department) Program screening and rehearsal before February 22nd.

Purchase related items before February 22nd 10 (Life Department)

Location: 65438+ February 25th 65438+00: 00 a.m.-5:00 p.m. (Sports Office)

Activity preparation team

Person in charge of the activity: Chairman Ganlu.

Event leaders: Song Xiaoli, Wu Yawei, Zhang Lan and Li Jia.

Person in charge of activity implementation: Jiang, Minister of International Liaison Department.

Activity executor: all student cadres of the Student Union.

Form and content of activities

First, the preparatory work for the event

1. Publicity work: One week before the activity, we should use radio stations, publicity boards, posters and videos to carry out an all-round three-dimensional publicity of the activity, especially the leaflets must go deep into the dormitory to let every student know about the activity as much as possible. (Rights and Interests Department of Propaganda Department)

2. Program preparation: The Art Department completes the collection and screening of programs in pre-event activities, the later rehearsal, the selection of presenters, image design, and line review, and is responsible for the connection between the program arrangement and the whole process of the party. (Department of Learning, Ministry of Literature and Art)

3. Commodity procurement: arrange relevant personnel to purchase commodities according to the list listed in the activity. (Attached with a detailed list of purchased items) (Finance Department)

4. Emergency organization: Arrange personnel to form an "emergency handling mobile team" and train its personnel to deal with emergencies in activities. (Discipline Inspection Department)

5. Event site layout: arrange personnel to arrange the event site within the specified time, debug the equipment to be used such as audio and lighting in place, and arrange special personnel to maintain it here until the event begins. (Women's Department of Sports Department)

Two. Process in activity

Act I Christmas greetings

18: 30 ——1.The male and female hosts made opening speeches (number: 2, time: 4 minutes).

18: 34-2. Surprise and humor of Santa Claus and Christmas elves (No.:13, time: 8 minutes)

Commentary: The music "Jingle Bells" sounded, and Christmas elves dressed as various cartoon images (or uniform Christmas costumes) ran out from all corners, gathered on the stage with Christmas candles in their hands, and sang Christmas songs accompanied by the piano. The music slowly lowered its voice, only to hear the knock from the fireplace. The Christmas elves looked around and ran to the fireplace together. At this time, Santa Claus climbed out of the fireplace, dragging his big luggage.

Santa Claus made a funny speech, and then presented Christmas presents with the Christmas elves. In this process, it is not advisable to give too many gifts, just express your meaning, and then leave the stage to prepare for the next appearance.

Act II Christmas Song and Dance

18:42 The host took the stage to briefly introduce the process and related matters of this activity, and announced the start of the performance. (unlimited number of people, 40 minutes)

Note: At this time, the host can announce several (3-5) mobile phone numbers prepared in advance, telling everyone that what they want to say can be sent to the designated number by mobile phone, and then the host will selectively read out everyone's blessing messages throughout the activity. And the lucky mobile phone prize will be drawn at the end of the activity.

Note: Performance programs can be collected from students in the whole hospital, and performance groups can also be sent by various departments or organizations. It's better to have a large number of programs.

(Santa Claus comes out with Christmas elves to give presents and candy. At this time, you have to answer questions about Santa Claus to get gifts.

The third act of Christmas treasure hunt (see attached table for detailed plan)

This is a large-scale event, and we will hide the "Christmas treasure" around the event in advance. Then we will provide a "treasure map", complete the related tasks according to the tips on the "map" and get through the corresponding customs to find the "Christmas treasure". This activity can be attended by individuals or treasure hunt teams.

(Santa Claus comes out with Christmas elves to give presents and candy. At this time, you have to answer questions about Santa Claus to get gifts.

Act IV Christmas Entertainment (Game Link)

1. Rubik's Cube: This game needs 4 boys and 4 girls, one for each pair, and four for * *. Four boys stand in a circle, surrounded by elastic rubber ropes (one in one direction), and m-girls stand not far in front of the four boys, holding cream in their hands. At the same time, the boys scrambled to give the girls cream, and then which group ate more in the specified time, which group won. At the end of the game, small prizes will be awarded.

2. Crowded buses

This game needs 12 people. Divide into two groups for PK, 3 men and 3 women on each side. A relay race in which three newspapers are glued into a cylinder with tape, and two contestants enter the cylinder, run to the target and then turn back (the two contestants are preferably a man and a woman). Run to the target and then turn back, and hand over the paper tube to the next group. If the newspaper is broken, the people in the carton should repair it with tape on the spot. The team that all members finish fastest wins. At the end of the game, prizes will be awarded.

Cross the river with a chair

This game needs 12 people. Divided into three groups for PK, each group 1 male 3 female.

Draw a starting line and a finishing line on the floor and cross the river in the middle. The boy as a boatman and the girl as a passenger advance through passing chairs. After arriving at the other side, the boy put down the girl and returned to the starting point, transporting the next girl in the same way. If the foot touches the ground, all the players have to start over. The team that crosses the river fastest wins. At the end of the game, prizes will be awarded.

4. Happy Transportation (standby game)

Divide into four groups in pairs. Two people ran back to back with a balloon from the starting point to the finish line, and put a stool at the finish line. After reaching the finish line, the balloon will explode on the stool, and then return to the starting point to continue holding the balloon. If the balloon hits the ground during the operation, the two must return to the starting point before starting. At the same time, which group of balloons burst the most is the winner.

Act V Christmas Eve

1. The host came out to summarize the relevant contents of the game and took the lead in asking everyone present to sing Jingle Bells together, which pushed the atmosphere to a climax.

2. At this time, Santa Claus came out with the Christmas elf for the last time and distributed gifts and candy to the people present.

3. Finally, under everyone's supervision, the lucky person who sent a text message today was selected and awarded a grand prize. (Note: Only those present can receive the prize in time, otherwise it will be invalid and the lottery will be re-drawn. )

4. The audience exits, and the field staff stays to clean up the venue.

Three. End of activity

After the activity, make a profound summary of this activity, find out the shortcomings, learn lessons and accumulate experience to prepare for the next activity. And commend the departments and individuals who have made outstanding performance in this activity.

Precautions for activities

1. The preparation before publicity must be careful. All possible problems should be considered in place and corresponding solutions should be given.

2. Gifts and sweets distributed by Santa Claus must be well prepared and the questions asked should be representative.

3. The sound effect of the event site must be good, and the operator must pay attention to the timely music conversion of all links.

4. The host must be flexible. Strong organizational skills and the ability to mobilize the atmosphere at the scene, able to deal with unexpected events on the stage in time, there can be no ice.

5. The host must read the representative short message blessing in time.

6. The time of each activity and the control of the audience.

7. If the weather changes, take emergency plans.

comment

1. Life Department of Equity Department is responsible for the management and distribution of activities.

In this activity, the mobile team organized by the discipline inspection department is responsible for maintaining the order at the scene and handling emergencies.

3. The activities were recorded and photographed by the relevant personnel of the Learning Department.

4. The Female Student Department is responsible for the management, deployment and connection of the whole activity site.

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