Gym is a place to keep fit in the city [1]. Generally speaking, the equipment is complete, the fitness and entertainment projects are comprehensive, there are professional coaches to guide [2], and the fitness atmosphere is good.
In the gym, you can not only exercise your muscles, make your figure more tangible, but also make many new friends.
The key to the success of the club is the establishment of hardware (decoration, equipment purchase), software (personnel, especially the main managers and teaching staff) and management team. The selection of general manager and financial personnel and the establishment of teaching team should reflect professionalism, dedication and unity as much as possible.
The choice of coach manager is the key to form a coach team.
Teaching team refers to equipment coach, equipment service and aerobics coach. At present, most clubs in China have the following problems:
There is no fixed teaching team, and there is a lack of specialized teaching management personnel.
There is no fixed teaching content and lack of teaching evaluation.
There is no effective training system and training teachers.
The quality of teaching staff is uneven.
High-quality teaching team is the key to ensure the club's operation and development, membership service and membership renewal, and teaching advantage is also one of the key factors to ensure the club's competitiveness. Therefore, we should pay enough attention to the teaching team, especially the selection of coaches and managers.
Second, choose a suitable venue to start a club.
1, location
Club management has obvious regionality, namely 3? The 6 km range is its main customer service area. The location of the clubhouse is generally divided into commercial area, office area and residential area, and the location should be determined after analyzing the surrounding people flow and income.
2. Property status
① Site area
It is generally necessary to know the use area. Usually, the use area below 800㎡ is a small club, 800? 1500m2 is a medium-sized club, and1500m2 or more is a large club.
② the space of the gym
The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly open, with a height of more than 3 meters, ensuring a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.
③ Gymnasium design
With the cooperation of professional designers, it is an essential process to know the parameters of relevant parties and determine whether the property conditions are suitable for the meeting place.
Ways to cooperate with the property.
rent
Pay attention to the payment method of venue rent, whether it includes material fee and water fee.
Water sharing
According to the club's running water income, the venue fee is extracted according to the agreed proportion.
joint venture
Co-establish a club in the form of venue shares, and obtain venue income according to profits. The above are three common forms of cooperation between clubs and real estate, which should be determined according to financial strength, confidence in the local market, management level and other factors.
Third, organizational design and decoration
Club plane layout design
The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:
stage
Rest area: reading books and selling goods.
Aerobics hall: one or more aerobics halls should be set up according to the overall area and teaching strength of the club, and the internal equipment should have independent audio, mats, pedals and other equipment.
Equipment area
Dressing area: locker, shower area and bathroom.
Design of club equipment
Water, heating, electricity, air conditioning, fire protection and other professional design.
3. Club decoration style design
The first step is to determine the style of the club through the selection of materials and the main color.
The second step is construction bidding and decoration.
The third step is interior decoration. Use murals to create a fitness atmosphere, and set up a coach introduction column and a member information column.
Fourth, organize the purchase of fitness equipment
Equal weight training equipment, including equipment for training muscle groups in specific parts of the body.
Free training equipment, including bench press, barbell, dumbbell, etc.
Aerobic equipment, including cushions, dumbbells, pedals, fitness balls, etc.
Computers, televisions, telephones, stereos and other equipment.
Staff clothing, member gifts, promotional materials, etc.
V licensing procedures for domestic fitness clubs
At present, there are no complete laws and regulations on operating fitness clubs in China, but the following procedures can be followed.
Before the club operates, it should go through the business license, venue operation license, tax registration, health and epidemic prevention registration and other related procedures.
Application of computer management software.
The computer management of the club can complete the management of fitness cards (card handling, payment, card inspection, loss reporting, card replacement, etc.). ), locker management, cashier management. The management status of the club is all reflected in the computer information, and the managers can obtain the first-hand data conveniently, quickly and accurately, which is convenient for the rigid control and flexible management of the managers.
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