Red Bull is a functional beverage brand founded by Thai businessman Xu Shubiao in Bangkok on 1966. At present, it is produced in Austria, Thailand, China and Viet Nam, and sold in more than 20 countries and regions around the world. Red Bull has four factories in Chinese mainland: Haikou, Huairou, Xianning, Hubei and Foshan, Guangdong. However, due to the different beverage standards in different places, the formula of Red Bull also varies from place to place. European version of Red Bull is a carbonated soft drink, which also contains a variety of nutrients and caffeine, so it is often used as a refreshing and even fitness drink, but the red bull sold in Asian countries mainly in Thailand is not a traditional refreshing drink. Red Bull Functional Beverage originated in Thailand and has a marketing history of 40 years. With its excellent quality and function, its products are sold to 140 countries and regions all over the world. With its strong strength and reputation, "Red Bull" has made extraordinary achievements, becoming the first functional beverage in the world, with an annual global sales volume of 4 billion cans in 2006.