A fashion model is a movable hanger, which endows clothes with spirituality. In order to achieve the best wearing effect in fashion design, fashion models have the most stringent requirements for physical conditions among all kinds of models. Designers all over the world basically make sample clothes according to standard sizes. In this way, the height and measurements of the model should have a relatively uniform standard. Professional models generally have to meet this standard.
First, the basic skeletal conditions of fashion models
Generally speaking, models have three main standards, and those who meet these three main standards have the basic skeletal conditions to become fashion models.
1. Height
At present, the uniform height of international fashion models participating in performances is 1.78m (Italy sometimes requires 1.8Om). If you can't reach the scheduled number of performers, the height can float up and down by 2-3 cm. Therefore, girls whose height is between 1.75- 1.8lm are within the standard.
Step 2 measure
Measurement refers to bust, waist and hip. The ideal size is bust 90cm, waist 60cm and hip 9Ocm, but even in Europe, not everyone can reach this standard. According to the national characteristics of our country, the standard of measurements is generally chest circumference 84cm, waist circumference 6cm and hip circumference 90cm. Some models are fat, but the hip circumference is not more than 2cm, and they can still be employed.
it seems
The appearance standard of fashion models is not simply to see whether they are beautiful, but mainly to see whether they have three-dimensional sense or personality characteristics. When selecting a model, experts should not only look at the appearance, but also consider the effect of makeup, and at the same time observe whether their personality is qualified for the modeling work according to their manners and appearance characteristics. In our country, girls with good looks have more opportunities.
Second, the basic elements of fashion models
Models have five standards besides skeleton requirements, and those who meet these five standards have the basic conditions to become full-time models.
1. ratio
There are two ratios: the first is the ratio of head to whole body. The normal proportion of the average person's body and head is-the head is one-eighth of the whole body, and the proportion of models should be smaller than the normal proportion. If it is more than one eighth, other conditions will be balanced. The second is the ratio of the upper body length to the lower body length. The dividing line between upper body and lower body is sacrum. The upper body is from the top of the head to the sacrum, and the lower body is from the sacrum to the soles of the feet. According to the national characteristics of our country, the upper and lower length is equal to admission. The lower body is longer than the upper body, and the longer the legs, the better the conditions. There is a second measurement method. The upper body is measured from Dazhui point to breech line, and the lower body is measured from breech line to ankle bone. This measurement method is beneficial to fashion designers, who can directly think of the number of clothes, but it is difficult for other customers to imagine the physical condition from the size. Therefore, both measurement methods are needed, but there are differences in the name of the ratio.
2. Leg type
Leg shape is very important for fashion models, and people often fail in interviews because of their poor leg shape. The model's leg shape should be uniform in thickness, with straight centerline and strong calves. The thigh is too thick, the calf is big, or the outer arc of the leg midline is not ideal.
3. Face shape
Models' faces are oval, oval and rectangular. Other face shapes should be selected according to other conditions, and make up for it in makeup and hairstyle.
4. Skin
The roughness and delicacy of the model's skin and the depth of skin color are directly related to the timing of use. If the skin is good, there will be more opportunities and a wider range of adaptation. Acne or rough skin that affects the appearance will affect the opportunity. Even if the skin is good, pay special attention to protection. Because the makeup of models is professional and their daily life is irregular, we should pay special attention to controlling the intake of cigarettes, alcohol, sugar and irritating food if we want to keep the skin beautiful.
5. Hand shape
It is also common to make ornaments, computers and other advertisements by hand. The requirements of a good hand shape are slender fingers, not thick joints, fine nails and delicate and elastic skin.
Third, the specific business requirements for the model.
The above is the standard of clothing model, plane shadow model and visual model, but in practice, it is divided into concrete character model, product image model, fitting model and etiquette model.
1. Specific character model
A specific character model refers to the image of a model that is particularly suitable for a specific occupation or position. For example, the boss image is assigned to the computer or electronic notebook, and the identity image is assigned to the hotel manager or waiter or security guard. , are models of specific characters. This kind of model is not limited by age and height, and the choice of appearance is relatively broad when registering. When using a specific role model, the requirements are very specific and detailed.
2. Product image model
Product image model is the darling of modeling, advertising and even business. Their image has almost no faults. When people see their faces in advertisements, they can almost think of the brand of a product at the same time. The performance of the product image model in front of the camera should not be overheated or overdone. The harmony of spirit, emotion and form, and the innocence and clarity of image connotation are the highest skills pursued by professional models. At present, product image model has not been widely used in advertising in China due to technical and level problems, but it has been widely used in auto shows, computer exhibitions, beer festivals, jewelry auctions and other occasions.
Try on a model
This model requires that the figure must meet the standard. The model's chest circumference, waist circumference, hip circumference, neck circumference, upper and lower body ratio, breast position and other requirements are very strict, but there is no requirement for appearance. Their skills are a matter of high-level clothing appreciation ability and accurate expression of the clothes they try. Excellent fitting models can also put forward the possibility of fashion with experience. They are good advisers to fashion designers.
4. Etiquette mode
Now there are etiquette schools in society and etiquette classes in vocational high schools. These students have in-depth research on etiquette knowledge of various countries, nationalities and social places in the world, but they are still far from the work of etiquette models. Etiquette models are often used to cut the ribbon for business opening, award prizes in competitions, receive large-scale conferences, distribute company profiles, welcome guests at major events and so on. Etiquette model is the "face" of the inviting unit, and its task is to establish a good corporate image for the inviting unit with a well-trained image and elegant and thoughtful manners, so as to strengthen the scene and set off the atmosphere. The selection criteria of etiquette models are: good looks, slim figure, and height between1.70-1.75m. In addition, there are two parts to be selected during the interview: one is the neck, which is smooth and delicate, plump and graceful, and is mainly used for shooting necklaces. Followed by the foot, it requires good foot shape, good skin, sound nails and no blue veins exposed. Mainly used for shooting advertisements such as sandals, slippers and fitness equipment. It is not easy to select models that meet all kinds of conditions, but for fashion models, the first three are the most important acceptable standards. The latter standard can be selected as the local excellent standard. In a word, the model is the creator and disseminator of beauty, and its most practical standard is only one: it can meet the needs of product advertising image.