Guerlain was founded in the middle of19th century. For a company with such a long history, the eternal challenge it faces is to keep the traditional style and be brave in continuous innovation.
In terms of perfume, "Arabian Nights" (shalimar
Innovation always runs through the development of Guerlain, which is not only a supplement to the original series, but also an update to outdated products. The secret of its success is to use high technology to turn genius ideas into reality and create innovative cosmetics and skin care products. Magic meteor powder box is the crystallization of imagination and high technology, which has set off a powder cake revolution.
Since 1926 opened its first dealership in Italy, Guerlain has expanded its business to five continents 1 10 countries and regions. No matter how it expands, the spirit of the family remains the same: First, produce excellent products with high quality. All products of Guerlain are made in France, and the products have passed strict quality inspection and meet the standards. Second, go your own way step by step. Guerlain, now a member of LVMH Europe Group, still maintains its inherent spirit, principles and style.
Guerlain was founded in the middle of19th century. For a company with such a long history, the eternal challenge it faces is to keep the traditional style and be brave in continuous innovation.
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Two: Lancome (Lancome)
1935, Lancome was founded in armand petitjean, whose name originated from a castle in central France. Because the surrounding of the castle is full of roses, full of romantic artistic conception, and armand himself thinks that every woman is like a rose, each with its own characteristics and posture, so named after the castle, the rose has also become the brand symbol of Lancome. Lancome, which started as a perfume, has now developed into a trend-setting all-round cosmetics brand.
Lancome has a well-equipped modern laboratory in France, with more than 65,438+0,400 researchers. Lancome develops advanced technologies and products every year to meet the actual needs of every beauty-loving woman, and constantly develops many exciting skin care products. Moreover, many products, such as deoiling and moisturizing gel and Domenico emulsion, are immediately loved by consumers, and Lancome's leading position in the field of skin care products is beyond doubt. In recent years, in order to cope with the global fashion trend of makeup, Lancome's makeup image has also begun to change. Lancome not only keeps its dignity and elegance, but also employs Fred Farrugia, a make-up master who is now in full swing in the French fashion circle, as the creative director of make-up. Fashionable and avant-garde makeup creativity injects new vitality into Lancome makeup, which is dazzling and amazing.
Lancome perfume has always been the favorite of many women. Whether it's Lu Yisong Lancome, Dark Dream MAGIE NOIRE, bright TRESOR or poetic love POEME, every perfume of Lancome is a classic that exudes meaningful fragrance and is deeply rooted in people's hearts. Just as Lancome emphasized that women's elegance should also have a face that keeps pace with the times, since Isabella Rossini resigned, there have been three spokespersons: Cristiana Reali's freshness and beauty, Eliza Ines Sastre's elegance and beauty, and Juliette Binoche's intellectual affection, which explained the different characteristics of modern women for Lancome. Lancome, full of French elegance, has created a beautiful castle in the shape of a rose, which combines high technology and leading fashion. This has always been Lancome's heartfelt commitment to all women.
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Three: Clarins
Clarins was founded in 1954. Its founder, Mr Jacques COURTIN CLARINS, originally wanted to be a doctor. However, due to the outbreak of World War II, he interrupted medical school courses and became a doctor specializing in the diagnosis and treatment of spinal diseases only after the war. Because his patients are mainly women, Clancy found that most female patients are not satisfied with their skin condition except physical diseases. At that time, there were few professional skin care studies, and Mr Clancy himself was very interested in the beauty efficacy of plant extracts. He simply established the first Clarins Beauty Academy in Paris, France, on 1954, to deeply study the efficacy of plant extracts and "healthy massage techniques".
Clarins products have always been based on plant ingredients. By the early 1970s, Clarins original beauty and skin care methods had been widely known. At that time, skin care products containing chemicals and chemical ingredients rose rapidly, and skin care products with natural ingredients were regarded as outdated representatives. But Mr Clancy still insists on his "absolutely natural" concept and brand purpose. Up to now, his products are still pure plant essence, and the product research and development is mainly based on plant components. In fact, the research and development of all products must take plant essence as the main effective component. In the skin care and beauty manual sent to customers, the plant ingredients contained in each product and the application of the ingredients are also clearly written.
At the request of customers, he gradually produced a large number of skin care products that were only used in skin care centers and sold them in some beauty salons and department stores. Since then, Clarins has embarked on the broad road of international brands! Facial and body care products, especially the famous body care products, have always been the most complete main products of Clarins. Clarins especially emphasize the inheritance of correct beauty knowledge, especially the professional beauty consultants who stand in the front line to serve customers. The beauty training department of Paris head office is the largest and largest department. Emphasis on practicality, price positioning is also quite flat. Clarins products do not require immediate or miraculous effects, but rely on the gentle role of plants to make maintenance increasingly effective.
Clarins 1980 became the number one skin care brand in France. 198 1 established its first overseas branch in the United States, and now it is sold in more than 0/00 countries around the world. 1995 merged with French PARFAC perfume group. At present, the product line has included cosmetics, perfumes and even men's special skin care products, and has gradually become an international beauty group.
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Four: Elizabeth Arden (Elizabeth Arden)
Irina Captelova Bo Ya Dun is a modern beauty master and a leading cosmetics and perfume company in the world. Ya Dun Company was founded in the early 20th century by a female cosmetics entrepreneur full of dreams. Her creativity and subsequent achievements in popularizing the cosmetics industry have won high appreciation and respect from the United States and the world.
Breakthrough and innovation in product research and development, Irina Karp Tairova Bo Ya Dun 1970 pure osmosis series advanced skin care formula is still a best-selling brand; Another major product breakthrough is the mineral spring lipstick lip Spa, which is the first cosmetic company to add active moisturizing factor to lipstick formula.
1990, Ya Dun successfully launched shikongyan compound capsule, which broke through the bottleneck of anti-aging and skin care based on advanced scientific research. 1996, another more advanced breakthrough-skin brightening compound, its patented formula can transmit skin luster, activate skin with new ingredients, and make skin bright. 1998, Ya Dun Excellent Whitening Series, delivers beautiful white and radiant skin, brings healthy blush and smooth and transparent skin; Effective deoiling series can eliminate glossy phenomenon, obviously reduce oil secretion and solve the most serious oily skin problem of women; With the brand-new Visible Difference effective maintenance series (originally pure penetration maintenance series), consumers can find immediate and permanent solutions to their most troubled skin problems.
In addition to in-depth research on make-up and skin care products, Irina Captier, Lova Bo Ya Dun also successfully expanded her product line to the field of perfume, with impressive results. The Perfume Foundation has awarded the famous Fifi Prize to Irina Captier Lova Bo Ya Dun many times, which has the same status as the Oscar in perfume industry. Irina Captier Lova Bo Ya Dun almost all the perfumes listed, including Chloe, KL, Red Gate, Lagerfeld Portrait, White Diamond, Vengeance against Human Beings and Sunflowers, have won Fifi Awards.
In 2002, Irina Captier Lova Bo Ya Dun chose Catherine Zeta-Jones, a famous movie star with various amorous feelings, as a brand-new spokesperson, which opened a new curtain for beauty cosmetics. Under its introduction, a bottle of perfume "ArdenBeauty" symbolizing female amorous feelings was listed in China on June 5438+ 10, 2003, which fully spread the vibrant, attractive and sexy atmosphere to the world through the ingenuity of perfumers and bottle designers.
In the history of nearly a hundred years, Irina Captier, Lova Bo Ya Dun represented the most beautiful thing in the world. Tradition is the fusion of technology, elegance and innovation. Irina Captier Lova Boyaton has the most perfect maintenance, makeup and perfume ... It is the embodiment of beauty, and it represents the classic acme of modern beauty.
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Five: Elnor laszlo (Orenasu)
Orenassus was founded by Hungarian dermatologist Orena Dr. Seuss in 1927, and the Skin Care Society was founded in Manhattan, new york in 1939. Through the promotion of brands by stars and celebrities, it has been popular in the upper class in Europe and America for more than 80 years. At present, there are nearly 1000 retail stores in the world, all of which are located in local high-end business districts. Dr. Orson is a prophet in the field of skin care and beauty. Many skin care concepts he pioneered are still widely used, and their maintenance and efficacy have been affirmed. Behind its success, it is the first time in many beauty circles:
◆ It is the first to integrate the concepts of dermatology and maintenance, create unique ingredients based on plants and a skin care system integrating skin improvement, and build healthy and beautiful skin.
◆ Use the "clock" to classify the skin more carefully, and then create a skin care instrument suitable for "individuals" according to different skin types and their subtle differences.
◆ Create a skin care plan for teenagers' skin.
◆ Announce the danger of being exposed to ultraviolet rays from the sun and create a series of sunscreen skin care products.
It is the first time to put forward the theory that water is the natural pet of skin, and invented the method of washing and splashing noodles and skin care products that can increase and replenish skin moisture. Science has also confirmed that water can naturally regenerate skin, not oil.
◆ Specially aim at oily skin, and create moisturizing cosmetics.
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Six: Estee Lauder (Estee Lauder)
Estee Lauder Company was founded in 1946, with advanced technology and continuous innovation, and it is well-known all over the world for its exquisite, elegant and luxurious products. After extensive research and consistent strict product testing, all her products have guaranteed the best level. Therefore, we can bring you the mildest and most effective products.
It is the predecessor of Estee Lauder, founded by Estee Lauder and Joseph Lauder. Now it has developed into the world's largest skin care, cosmetics and perfume company, and is still expanding its business. Estee Lauder also owns other famous brands, such as Clinique, aramis, Barbie Brown, Mark, Original Equipment, Jane, Donna Karan and so on. Estee Lauder Company has about 1.2 million employees. In addition to the United States, Australia, Belgium, Canada, Britain and Switzerland also produce their cosmetics.
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Seven: Clinique (Clinique)
In the late 1960s, people's concept of beauty of skin was limited to a wise maxim that was widely respected at that time-"Women have naturally unchangeable skin." It was not until one day that a magazine editor put forward the remark that "women should face up to their own skin" that people began to realize that perfect skin can be reshaped.
65438-0967 Carol Phillips, editor-in-chief of a famous American magazine, published an article "Women should face up to their own skin". The title of the article is "Can perfect skin be created?" The data source was provided by the famous chief dermatologist in new york. This paper puts forward an unusual skin care theory, that is, through proper skin care, the skin can be improved. When the theory came out, it was shocking and attracted the attention of Estee Lauder's family. Soon Carol was hired to set up Clinique Cosmetics Company, and 1968 was launched in new york. Under the guidance of dermatologists, they successfully developed the first 100% fragrance-free skin care brand through allergy tests, and that was the day Clinique was officially founded.
Clinique originally meant clinic in English, indicating the origin of brands and drugs. In the late 1960s, the cosmetic industry only emphasized romance and mystery, completely ignoring medical research results. Clinique stands out easily from other brands with its fresh image and medical research background. The first three steps of Clinique's skin care, including facial cleanser, facial cleanser, and dramatic different moisturizing lotions, have achieved unprecedented success. Since then, Clinique has continuously developed new products and new markets. From 65438 to 0970, Clinique became one of the earliest companies to produce sunscreen skin care products. 1983 special moisturizing cream has become the best-selling product, and one bottle is sold every 4 seconds in the world. From 65438 to 0989, the sales volume of cosmetics ranked first among American department stores. 199 1 year, the astronauts used Clinique products. SPF 15, a city block listed in the same year, is the first non-chemical sunscreen product. 1994 launched an interesting Cyberface computer interactive makeup guidance service at the counter for the first time, which strengthened communication with customers. 1996 Clinique has set up its own website to provide the latest information and consultation. 1998 Clinique Happy Perfume won the Best Ladies Perfume Award at the FiFi Awards Ceremony in the United States.
Skin care trilogy is a well-known product of Clinique, and special emulsion is Clinique's best-selling product. Starting from 1968, if the special lotion is poured out, a yellow ribbon with a width of one centimeter is enough to circle the earth 30 times. Later, the turnover cream was updated with hydrating cream, moisture-on-call moisturizing cream, and balanced makeup moisturizing foundation. , are hot-selling products. In 2000, we launched a whitening series and a more comprehensive sunscreen series for Asian women. Clinique products have become the favorite brand of young white-collar women in Asia because they can effectively solve the problems that often plague Asian skin, such as excessive oil secretion, acne and pore blockage.
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Eight: Shiseido (Shiseido)
1872, Japanese pharmacist Shinsuke Fukuhara founded the first western pharmacy named "Defeng Pharmacy" in Ginza, Tokyo, which was the predecessor of Shiseido.
Shiseido's Chinese name "Shiseido" is extracted from the sentence of China Confucian classic "Book of Changes", which means to collect the resources of all things in the world, accept the grace of nature and create new values. Orientals attach great importance to naming. Shiseido is so named because it naturally endows it with such a spiritual temperament-it combines the aesthetic acumen of the East with the scientific pioneers of the West to create new beautiful miracles. Therefore, in the process of pursuing beauty with human beings, it has gradually become the largest cosmetics enterprise in Japan with the spirit of beauty and truth-seeking.
1888, Shiseido launched the first box of toothpaste in Japan. Compared with the tooth powder widely used at that time, toothpaste was much more practical and convenient, so it was widely welcomed immediately. But what really brought Shiseido into the field of cosmetics was its emulsion Eudemine, 1897. Its name comes from Greek, which means "beauty" and also means "skin". This unique bottle of red wine skin cleanser is known as "Shiseido Divine Water", and its launch marks Shiseido's transformation from pharmacy to cosmetics. 1997, Shiseido once again launched this legendary emulsion when the cosmetics industry celebrated the 0/00th anniversary of/kloc-0, and its gorgeous packaging design won the 1999 Japanese packaging design award.
The production of the first skin color powder made Shiseido once again write into the memory of a generation of Japanese women: the traditional powder cake is white, and this makeup powder produced by Shiseido in 1906 can make the skin release natural luster, thus turning a new page in the makeup history of Japanese women.
After the first skin color powder, 19 17 "rainbow" powder was born. For the first time, Japanese women can freely choose different colors of makeup, including all colors.
19 18, Shiseido appeared the first Japanese vanishing cream, which quickly replaced similar products at that time with its excellent quality. This kind of bottle has a golden lettering cream and its packaging is very special, so it has become one of the most popular products of the company and has been popular for 30 years.
1918-1921year, inspired by Japanese flowers such as chrysanthemum, wisteria, plums and cordate telosma, Shiseido developed the first perfume that established a fragrance reputation for the company. Both the perfume itself and the elegant design of perfume bottles exude unique and permanent charm. Today, Shiseido has become the choice in the field of perfume all over the world.
From 65438 to 0927, after reforming the original family management model, Shiseido began to expand globally and became one of the leading cosmetics brands in the world. Auppes, ole de peau Beaute, lpsa, Za, Jean-paul gaultier, Carita, 5S and many other international brands belong to Shiseido brand.
Shiseido is not only world-famous, but its advertising spokesman is not vulgar. Ryoko Hirosue, Morita Kaoru, Anita Yuen and Rene Liu are not only beautiful actresses with great oriental charm, but also invite Ekin Cheng to endorse JS series men's skin care products at any cost. At the same time, the special image designer, makeup artist and photographer of Japanese super popular group "SMAP" are invited to help design the image and dress for this handsome guy, aiming at creating his perfect skin care image. No wonder some people joked that if all the advertising spokespersons of Shiseido get together, it must be a big-name combination of handsome boys and pretty girls!
It seems that Shiseido, which pursues aestheticism, really reveals a unique interpretation of beauty, especially a profound understanding of oriental beauty.
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Nine: christian Dior.
Dior's name "Dior" is a combination of "God" and "gold" in French. Christian Dior (abbreviation), a brand named after him, has been synonymous with magnificence and elegance since 1947 was founded. Whether it is fashion, cosmetics or other products, CD has always been at the top of the fashion hall.
From 65438 to 0935, in the early days of independence, Dior experienced a very dark time. Every day, he has to look for job opportunities from small advertisements in the newspaper. He doesn't have a fixed address, sometimes he lives with friends, sometimes he sleeps on the street and is hungry, and finally he gets tuberculosis. Nevertheless, Dior never collapsed. One day when Dior was deeply depressed because he couldn't find a job, a friend in the fashion world suggested that he draw some clothing design drawings, but it was very popular. Every design fully shows his unique talent, and he firmly grasps the dynamics in life. Every design is so lifelike.
1937, finally became a fashion designer of "Pignet" company. Just then, World War II broke out, and Dior >; Forced to leave Paris to reunite with his family. When he returned to Paris, his position as a fashion designer in Pignet Company had been replaced by others, so he had to become an assistant. At that time, Dior was over 40 years old, and all his friends were successful. It's Dior's turn to do something big. Years of trial and failure made Dior mature, and he clearly realized his talent. He is a born designer. He has never learned the skills of cutting and sewing, but he clearly knows the concept of cutting and has a keen proper limit.
Dior himself once said: "perfume is a door to a new world, so I choose to make perfume." Even if I just stay next to the perfume bottle for a while, I will feel the charm of my design. Every woman I dress up exudes hazy and charming elegance. Perfume is an indispensable supplement to women's personality. Only it can decorate my clothes and make it more perfect. Coupled with fashion, women have a variety of customs. "
Since 1973, Dior has established its own Meiyan R&D center. Nearly 200 researchers, biologists, doctors and pharmacologists have cooperated with more than 20 university research centers and research institutions around the world, and * * * is working hard at the forefront of innovative Meiyan technology. For each of their products, touch has always been the focus of Dior, and it is also their unchanging tradition. Soft touch, beautiful skin and charming fragrance are the focus of women's requirements; Dior's skin care products bring the perfect combination of technology and pleasure.
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Ten: Chanel (Chanel)
"Double C" has become a fashion pride, and it is also the brand that women on this planet want most! Chanel forever, Chanel has become the most famous brand in the world; Classic LOGO with double C, always fashionable and never absent. Gabriel Chanel was born in 1883 and died in 197 1. But it's her nickname. Although she has been away from us for a long time, her classic style has always been the originator of fashion. She likes to use black and white to create beautiful illusion and realize absolute beauty and perfect harmony. She left a lot of views on fashion and became a direct spiritual mentor to guide the fashion of this era. She thinks that beauty refers to inner beauty and outer beauty. Although fashion is constantly innovating, style will never be eliminated. At the same time, she firmly believes that simplicity is the best way to present a beautiful texture. Her classic designs include: No.5 perfume, tweed, two-color shoes, little black skirt and so on. The classic accessory is a leather handbag with a chain, which advocates leaving a woman's hands empty. Her favorite camellia still blooms in the embossed pattern of the satin dinner bag.
Although Chanel started from clothing, as early as 1925, she began to produce a small amount of blush, lipstick and skin care products for herself and her guests, which were only displayed in Chanel clothing boutiques. However, these products have been branded with Chanel, and the No.5 perfume was launched in 192 1, and the research and development of perfumes and cosmetics began. Now, perfume and cosmetics have become the prominent projects of Chanel. All products have great market attraction and charm. Chanel has also launched a skin care series in recent years. The whole series designs different skin care schemes for oily, neutral and dry skin. In recent years, Chanel has actively attacked the Asian skin care market, showing strong ambitions.
Chanel herself is very smart, dares to challenge and liberate the tradition, and sings against the common customs, such as mixing men and women, turning casual clothes into fashion, shouldering purses and suits, liberating women, and ushering in the era of women's fashion, which has been popular in modern small black dresses, breaking the rule that black clothes can only be made into mourning clothes. Chanel has created an era of her own! She established a boutique brand in 192 1, and perfume No.5 was born in the same year. She boldly said, "Can you still move with a huge hat on?" At the end of the era of huge bonnet, the simple bonnet she designed has become the tip of the trend, and she has endless innovative ideas; She shows conflict, but also shows her thorough understanding of people's hearts.
Chanel has never been married in her life. She has created a great fashion empire and is also pursuing the life she wants. She is the best example of women's independence, and she is also the woman of the new era who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open the first milliner's shop, while ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! It was not until she was over 70 years old that she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but so far every season's new products are always designed in the spirit of Chanel.